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Damanik, Elsye Rumondang
Bina Nusantara University
Humanities

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Get A&Wdicted! di Restoran Khas Amerika: Pengaruh Cognitive Learning dan Message Reception and Processing Terhadap Perubahan Sikap Konsumen Damanik, Elsye Rumondang
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3244

Abstract

Article clarified a research on cognitive response effect on cognition, attitude, and purpose. The purpose of this study was to analyze the influence of cognitive learning and a set of message processing system to persuade consumers. Researcher obtained the data and information from literature study, media, and direct observation to A & W Restaurants located at Rawamangun, Kelapa Gading Mall, and Bina Nusantara University. The result shows that human thinking process relates to ego involvement which includes culture and living habit is influential to the way people process the message. Finally, it is concluded that it is important to understand how consumers do message processing in order to make marketers able to determine the right marketing strategy to influence their consumers’ attitudes. 
Instrumen Perilaku Konsumen sebagai Input Komunikasi Organisasi Eksternal Damanik, Elsye Rumondang
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3049

Abstract

Towards information technology era, every organization is urged to be able to produce information related to its environment in order to survive and to compete. Information gathering process stage will cause to new concept as a basic for organization in its event planning. The purpose of the article is to acknowledge information function related to consumer behavior as organization communication with the public, analyse, produce, and use it for the interest of organization’s working planning. Every data and information in the article come from literature study by processing information from books and mass media. The result of the article that every organization which aims to increase its quality and quantity performance and to compete continuously must understand the consumer behavior through message exchanging with the public which could be used through personal communication strategy. 
Konsep Memory Systems dalam Iklan ‘Diskon Ramadhan’ Damanik, Elsye Rumondang
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3146

Abstract

The purpose of the article is to discuss and reminiscence the concept of memory systems and its purpose of marketing activity. Information-processed activity related to marketing activity made this concept is important to be discussed. To limit the problem discussion scope, the article will only discuss about human role asconsumer in marketing activity and also the effects of memory system in helping human being to precede information related to marketing. In presenting the article, the writer had gathered data dan information through literature study from books and information from mass media. The result is that is it important for marketers to understand information-processed stages by their consumers and how the seller optimize or perhaps manipulate the stages to win the market.
Berakhirnya Kisah Manis Apple dan Samsung: Mengatasi Konflik Organisasi Eksternal Multidimensional dengan Komunikasi Organisasi Efektif Damanik, Elsye Rumondang; Bambang Mulyono, Damianus Cosmas; Wiratma, Margana; Ndau, Romanus
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3476

Abstract

Conflict within an organization could occur in the context of personal communication and group communication. It is not infrequently that multidimensional organizational conflict ultimately affects the performance of a group as a whole. The purpose of this article is to discuss how the role of communication in resolving conflicts organizations external organizations. To focus on the subject matter, the writers conducted a case study discussion by using the concept of multidimensional organizational conflict (implemented in external organizational conflict) in terms of structural, procedural, and situational dimension through effective organizational communication. Yet in this paper, the writers use two dimensions which are procedural and structural dimension. In preparing this paper, the writers undertook a literature study and took a case of Apple and Samsung Electronics in a patent dispute. The results of this study show that effective communication is needed between the organization and its environment; especially competitor organizations which have similar products with different names. Effective organizational communication which could be done is to mediate between organizations. By engaging different means of communication, the exchange of information that occurs between them shall go well.   
Co-Authors Bambang Mulyono, Damianus Cosmas Ndau, Romanus Wiratma, Margana