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Romansyah Sahabuddin
Program Studi Manajemen, Universitas Negeri Makassar, Indonesia
Law, Crime, Criminology & Criminal Justice

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The Influence of Service Quality on Brimo User Satisfaction with Convenience as an Intervening Variable on Management Students of Makassar State University Romansyah Sahabuddin; Hery Maulana Arif; Nirma Ulfiyanah; Shofia Ghaisani Mahrip; Muhammad Fathul Khaliq; Baharuddin Baharuddin
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.685

Abstract

This study aims to examine the impact of service quality on BRImo user satisfaction, with convenience as an intervening variable, both partially and simultaneously. The research sample consisted of 125 management students of Makassar State University, and the analysis was conducted using the Partial Least Square (PLS) method with the help of SmartPLS4 software. The results of the study indicate that partially, service quality has a positive and significant effect on user satisfaction. In addition, service quality also has a positive and significant effect on convenience. This convenience, in turn, has a positive and significant effect on user satisfaction. Service quality also has a positive and significant effect on user satisfaction through convenience as an intervening variable in the use of BRImo.
Co-Authors Baharuddin Baharuddin Hery Maulana Arif Muhammad Fathul Khaliq Nirma Ulfiyanah Shofia Ghaisani Mahrip