Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Innovation Business Management and Accounting Journal
Atep Suhendar
Universitas Bandung

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimizing Public Perception: Understanding the Relationship Between Service Quality and STNK Service Satisfaction in Bandung's Public Service Mall Elshiva Khoerunissa; Rizky Pramuditha; Atep Suhendar
Innovation Business Management and Accounting Journal Vol. 3 No. 1 (2024): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.010

Abstract

The purpose of this research is to determine the extent of the influence of service quality on public satisfaction in the STNK tax service at the Public Service Mall in Bandung City. The population of this study is all vehicle taxpayers who pay STNK taxes. The sample used in this study consisted of 40 respondents. The data analysis method used is quantitative descriptive and simple regression analysis using SPSS version 25 as a tool. The descriptive survey method is a research method that samples from a population and uses questionnaires as a data collection tool. In this research, data and information are collected from respondents using questionnaires or surveys. The results of this study indicate that the influence of service quality on public satisfaction is positive. This means that service quality significantly affects public satisfaction. The findings underscore the crucial role of service quality in shaping public perception and satisfaction regarding STNK tax services. Policymakers and administrators should prioritize efforts to enhance service quality at the Public Service Mall in Bandung City to ensure positive outcomes for taxpayer satisfaction and overall public trust in governmental services.
Consumer Decisions in the Bandung Fruit Market: A Study on Quality and Price Aldy Rizki Mulyana; Bambang Sucipto; Atep Suhendar
Innovation Business Management and Accounting Journal Vol. 3 No. 1 (2024): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.011

Abstract

The purpose of this study was to determine how much influence product quality and price have on purchasing decisions at Rizki Illahi Store, Caringin Market, Bandung. The population of this study were customers of Rizki Illahi Store Caringin Market Bandung. The sample used in this study amounted to 60 respondents. The data analysis method used is descriptive quantitative and multiple linear regression analysis with SPSS tools. Descriptive survey method is a research method that takes samples from a population and uses a questionnaire as a data collection tool. In this study data and information were collected from respondents using a questionnaire or questionnaire. The results of this study indicate that there is an effect of product quality on purchasing decisions, there is an effect of price on purchasing decisions, and there is an effect of product quality and price on purchasing decisions at Rizki Illahi Store Caringin Market Bandung. by 69.5%. This means that product quality and price can explain the variation in purchasing decisions at Rizki Illahi Store Caringin Market Bandung by 69.5%.
Co-Authors Aldy Rizki Mulyana Bambang Sucipto Elshiva Khoerunissa Rizky Pramuditha