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All Journal Saqifah: Jurnal Hukum Ekonomi Syariah
Mursal Mursal
IAIN Kerinci, Indonesia

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Hyperrealitas Iklan Perspektif Hukum Ekonomi Islam Mursal Mursal; Neza Tessya Inggrit
Saqifah: Jurnal Hukum Ekonomi Syariah Vol 8, No 2 (2023): Saqifah: Jurnal Hukum Ekonomi Syariah
Publisher : Saqifah: Jurnal Hukum Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/sqf.v8i2.409

Abstract

Advertising is not just conveying information about a product (ideas, services and "goods"), but advertising also has the nature of "encouraging" and "persuading people to like, choose, then buy which is then very related to a theory of Baudrillard's hyperreality. The purpose of this study is to determine the hyperreality of shampoo advertisements in the perspective of Islamic economic law. The research method used is qualitative research. The results showed that Islamic principles must be upheld, including in terms of advertising, which must not ignore the norms of Islamic law, including those related to making false reality in an advertisement..
Co-Authors Neza Tessya Inggrit