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All Journal ABM: International Journal of Administration, Business and Management
Nabaraj Adhikari
Tribhuvan University

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Pricing Practices of Nepalese Manufacturing Firms Nabaraj Adhikari; Eva RA Sitanggang
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.2025.005

Abstract

This research examined the pricing practices of manufacturing firms within the Bankey district of Nepal, focusing on both the objectives and methods employed. Utilizing a Likert-scale questionnaire administered to 67 companies, the study revealed that pricing objectives were predominantly qualitative, prioritizing customer-centric considerations over quantitative targets. The primary pricing methods observed were cost-plus pricing and market-average pricing. Statistical analysis demonstrated a significant relationship between the stated pricing objectives and the methods selected. The study's practical contribution underscores the importance of an integrated pricing framework, wherein managers align their pricing methods with their strategic objectives to enhance performance.
Co-Authors Eva RA Sitanggang