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All Journal ABM: International Journal of Administration, Business and Management
Riskia Putra
UIN Kiai Haji Achmad Siddiq

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Green Technopreneurship Model for Digital Startups Among Gen-Z Riskia Putra; Fauzan; N. W. Islami Rahayu
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1611

Abstract

This study aims to explore how Gen-Z digital startup founders interpret the concept of green technopreneurship, identify its driving and inhibiting factors, and develop a conceptual model tailored to their context. A qualitative method with a phenomenological approach was employed, involving five Gen-Z founders in Indonesia who run environmentally oriented digital businesses. Thematic analysis revealed key themes such as green values as a business identity, digital technology as a sustainability accelerator, and distinct Gen-Z values such as authenticity and impact-driven work. The study proposes a conceptual model that integrates green values, digital innovation, and youth characteristics as the foundation for developing sustainable startups.
Co-Authors Fauzan N. W. Islami Rahayu