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All Journal Journal of Social Research Jurnal Locus Penelitian dan Pengabdian
Thio Erika Stephanie
Universiti Sains Malaysia
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Mathematics Social Sciences

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Driving Innovation: A Case Study on Overcoming Challenges in the Automotive Industry’s Electric Vehicle Revolution of the 2010s Thio Erika Stephanie; Alif Ikrami Bin Mutti
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2554

Abstract

The transition to electric vehicles (EVs) in the early 2010s marked a pivotal moment in the automotive industry, driven by environmental imperatives and technological advancement. Despite growing interest, the industry faced significant challenges including high battery costs, limited infrastructure, range anxiety, and consumer skepticism. This study aims to analyze how leading automakers such as Tesla, Nissan, and General Motors overcame these barriers to advance the EV revolution. Employing a qualitative case study approach, this research synthesizes secondary data from academic literature, industry reports, and historical documents to explore strategies related to innovation, policy, and business models. The findings show that Tesla’s investment in battery technology and Supercharger infrastructure, Nissan’s affordable EV offerings, and GM’s hybrid transition strategies collectively addressed both technical and market constraints. Government incentives further accelerated adoption. These efforts led to increased public trust, reduced EV production costs, and expanded charging networks, setting the foundation for EVs as a viable mainstream option. The study implies that the integration of innovation, regulatory support, and new business models is crucial to driving sustainable transformation. These insights offer a blueprint for future EV development and adoption, particularly in emerging markets.
Visual Motifs and Symbolic Characteristics in Batak Toba Culture: A Case Study of Contemporary Kain Ulos Textile Design in Medan, Indonesia Thio Erika Stephanie; Nurul Hanim Romainoor; Mohammad Khizal Bin Mohamed Saat
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5752

Abstract

This study investigates how design functions as a strategic medium to express and preserve the visual motifs of Batak Toba, particularly in ulos cloth textiles, and their integration into contemporary design practices in Medan, Indonesia. As a multicultural urban center with significant Batak Toba influences, Medan provides a dynamic socio-cultural context in which to examine how local designers interpret and adapt these motifs in modern design. This study aims to analyze the adaptation of Batak Toba ulos motifs in contemporary design and to explore the potential for cultural dilution and misrepresentation arising from the simplification of traditional forms. Using a qualitative case study approach, this study analyzed six types of ulos through Feldman's four-stage analysis method and Roland Barthes' semiotic interpretation framework. Primary data were collected through photographic documentation of ulos fabrics in Medan, while secondary data were drawn from literature related to Batak Toba culture, textile traditions, and visual semiotics. The findings indicate that although many motifs retain their visual identities, contemporary adaptations frequently simplify forms and detach them from their ritual and cosmological meanings, thereby risking cultural dilution and misrepresentation. This research proposes a visual-semiotic framework to support designers, academics, and cultural practitioners in applying ulos motifs responsibly within the context of modern design. It further emphasizes the importance of cultural literacy, semiotic understanding, and ethical considerations in preserving indigenous visual languages while allowing for the meaningful evolution of design.
Co-Authors Alif Ikrami Bin Mutti Mohammad Khizal Bin Mohamed Saat Nurul Hanim Romainoor