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All Journal Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Agus Syam
Business and Entrepreneurship Department, Faculty of Economics and Business, Makassar State University, Indonesia

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BUSINESS DEVELOPMENT BASED ON VOICE OF CUSTOMER SYSTEM TO IMPROVE SERVICE QUALITY IN CULINARY BUSINESSES Julita Nanna; Muhammad Rakib; Agus Syam
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061284

Abstract

This research aims to improve the quality of service in the culinary business (Business "Ayam Krispi Athiyyah") through the implementation of the Voice of Customer system. This research uses the comprehensive ADDIE development model. Data were collected through interviews, surveys, and online suggestion boxes based on barcodes. The research results show that the implementation of the Voice of Customer significantly improves customer satisfaction through quick responses to complaints, timely service, and consistent service quality. The online suggestion box barcode system facilitates real-time collection of customer feedback, supports data-driven decision-making, and provides opportunities for continuous improvement. Additionally, the application of the ADDIE model has proven effective in designing solutions that are relevant and aligned with customer needs. This study provides practical contributions for micro-enterprises to enhance competitiveness through customer-based service innovations.
MARKETING STRATEGY FOR COCKLE FISH PROCESSING PRODUCTS BASED ON DIGITAL MARKETING (STUDY ON RAYHANA REZKY FOOD MSME IN SINJAI REGENCY) Naufal Asri; Agus Syam; Muhammad Rakib; Nur Halim
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061327

Abstract

This study aims to examine the digital marketing strategies used by Rayhana Rezky Food, a micro, small, and medium enterprise (MSME) engaged in cockle fish processing in Sinjai Regency. In response to the growing importance of digital platforms, this research analyzes how digital tools and online media are utilized to enhance market reach and customer engagement. A qualitative descriptive method was applied, with data collected through interviews, observation, and documentation. The findings indicate that the business actively uses social media platforms such as Instagram and Facebook, as well as messaging apps like WhatsApp, for promotional activities, customer interaction, and product dissemination. These digital marketing strategies have helped improve brand awareness and increase product sales. However, challenges remain, including limited digital skills and infrastructure. The study concludes with suggestions for strengthening digital literacy and optimizing e-commerce platforms to support the long-term sustainability of MSMEs in the seafood processing sector.
DIGITAL BRAND LOCAL PRODUCT KREESANG 354 THROUGH INSTAGRAM ACCOUNT @KREESANG2WSSAQ354 IN INCREASING BRAND AWARENESS Besse Mutiara Baso Mattappa; Syamsu Alam; Asmayanti; Agus Syam; Andika Isma
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061342

Abstract

This research aims to analyze the use of digital branding strategies on the local product Kreesang 354 through the Instagram account @Kreesang354 in increasing brand awareness. In the current digital era, social media has become an important platform in product marketing, especially for local brands that want to introduce their products to a wider audience. This study examines how Kreesang 354 utilizes Instagram as a tool to build brand image and increase brand awareness among consumers. The method used in this research is a qualitative approach with a case study on the Kreesang 354 Instagram account. Data were obtained through direct observation of the uploaded content, interaction with the audience, as well as analysis of the engagement rate and frequency of interactions occurring on the platform. In addition, interviews with the administrators of the Kreesang 354 Instagram account and several consumers were also conducted to deepen the understanding of the digital branding strategies implemented. The research results show that Kreesang 354 has successfully utilized Instagram as an effective medium to introduce their products by using various features such as feed, stories, and IGTV to create engaging content. Additionally, the use of influencers and collaborations with various parties also contributed to increasing brand interaction and exposure. Thus, this research concludes that Instagram has a significant impact on increasing brand awareness for the local product Kreesang 354.
Co-Authors Andika Isma Asmayanti Besse Mutiara Baso Mattappa Julita Nanna Muhammad Rakib Naufal Asri Nur Halim Syamsu Alam