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Dewi Badriyatu Toyiba
UTM

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PENGGUNAAN SPEECH ACT DALAM INTERAKSI SOSIAL PELAKU UMKM DI BANGKALAN Dewi Badriyatu Toyiba
Journal of Social, Culture, and Language Vol 3, No 1 (2024): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v3i1.27978

Abstract

Abstract This study aims to identify the types of speech acts and analyse their classification in the social interaction of MSME actors in Bangkalan, Madura, using the theory of Gourge Yule (1996). Using descriptive qualitative method, data were collected through direct observation and recording of conversations between sellers and buyers. The analysis shows that illocutionary act is the most frequently used type of speech act, with dominance in directive, representative, and expressive classifications .Directive is mostly used to direct or request actions from interlocutors, while representative conveys factual information, and expressive is used to express gratitude or appreciation. These findings illustrate that interaction in the context of Bangkalan MSMEs is not only pragmatic but also influenced by local cultural values. These results are expected to provide insights for MSME actors in developing effective communication patterns that respect local cultural values.Keywords:Speech act, UMKM, bangkalan.
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