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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Arif Imam Suroso
School of Business, IPB University; SB IPB Building, Jl. Pajajaran, Bogor, Indonesia 16151, Indonesia
Decision Sciences, Operations Research & Management

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Factors Affecting Employee Performance in Startups Under VUCA Conditions Hendra Etri Gunawan; Arif Imam Suroso; Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.164

Abstract

Background: The digital economy represents a new source of growth for many countries, including Indonesia. In Indonesia, the digital economy continues to expand, with startups serving as one of its main drivers. However, as technology-based enterprises, startups often face low business success rates due to volatile, uncertain, complex, and ambiguous (VUCA) conditions. Purpose: This study aims to examine the relationship between firm/environment-related factors (training culture, management support, and organizational climate), job-related factors (work environment, job autonomy, and job communication), and employee-related factors (intrinsic motivation, proactivity, and adaptability) on employee performance.Design/methodology/approach: The study was conducted from December 2024 to February 2025 by distributing questionnaires to 93 startup employees via Google Forms. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with two main stages: outer model evaluation (lower-order and higher-order constructs) and inner model evaluation.Findings/Results: The results indicate that only job-related and employee-related factors have a positive and significant impact on employee performance. Furthermore, these factors serve as key mediators in the relationship between firm/environment-related factors and employee performance.Conclusion: Strategic priorities for enhancing employee performance include optimizing the management of both job-related and employee-related factors.Originality/value (State of the art): This study specifically investigates the interplay between firm/environment-related, job-related, and employee-related factors and their collective impact on employee performance in startup environments. Ultimately, it aims to formulate actionable strategies for improving employee performance in startups operating under VUCA conditions, thereby contributing to broader business and organizational success. Keywords: digital economy, employee performance, VUCA, SEM-PLS, startup environments
Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek Alyanesia Fadhiya Brigin; Arif Imam Suroso; Ririn Wulandari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.748

Abstract

Background: The increasing development of the internet in this digital era brings many influences and benefits to people’s lives, especially for Millennials and Gen Z. These generations tend to use social media to share daily activities, including online shopping. Social media platforms like Instagram and TikTok have become frequently used for shopping.Purpose: The purpose of this study is to analyze the factors that influence purchase intention for MSME products, including an examination of the mediating role of online trust. Design/methodology/approach: This research employs a quantitative descriptive approach utilizing an online survey method. The study involves 148 respondents from Micro, Small, and Medium Enterprises (MSMEs) consumers using a purposive sampling technique through an online survey distributed via Google Forms. Data were analyzed using SEM-PLS, ensuring a thorough analysis of the factors influencing purchase intention. Finding/Result: The findings reveal the mediating role of online trust in mediating the effects of social media influencers and e-wom on consumer purchase intention. The results show that social media influencers, online trust, and perceived usefulness have a significant positive effect on purchase intention. Marketing MSME products requires identification from the consumer side, one of which is the socio-demographic characteristics formed by consumers when purchasing products on social media. The results of this study recommend MSMEs to promote through influencers, in addition to training for MSME actors on effective marketing strategies on social media, especially popular social media platforms such as Instagram and TikTok. Effective product marketing is essential to adapt to changes in the business environment and different consumer behaviors.Conclusion: The study underscores the importance of understanding consumer demographics for effective marketing on social media platforms like Instagram and TikTok. Also, leverage influencer marketing and provide targeted training to enhance their social media strategies, emphasizing the need for adaptive marketing approaches to meet changing consumer behaviors and business environments.Originality/value (state of art): This study contributes new insight into the consumer behavior of Millennials and Gen Z in Greater Jakarta, emphasizing the critical role of online trust in the digital shopping environment especially in social commerce.  Keywords:    purchase intention, MSME (micro, small, and medium enterprises), social media marketing, millennials and gen z, greater Jakarta (Jabodetabek)
Co-Authors Alyanesia Fadhiya Brigin Hendra Etri Gunawan Ririn Wulandari Suhendi