Article Per Year (5 Year)
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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific
Achbar Adi Saputra
STIE Malangkucecwara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Barcode Scanning Payment System on Customer Satisfaction in Buying and Selling Transactions in Indonesia and India Achbar Adi Saputra; Dwi Nita Aryani; Ritika Gahlaut; Lim Sheue Hui; Reetika Aggarwal; Nahian Sattar; Mohammed Shiyas
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3367

Abstract

In this era of digitalization, everything has changed, especially in the payment system. The payment system most often used in businesses involves barcode scanning, and this trend is skyrocketing. This research aims to test and analyze the effect of barcode scanning payment systems on customer satisfaction in Indonesia and India, focusing on systems such as QRIS in Indonesia and BharatQR and UPI QR in India. This study is quantitative research. Data was collected by distributing questionnaires to 50 respondents in India and 57 respondents in Indonesia, totaling 107 respondents. The independent variables are ease of use, trust, efficiency, usefulness, and safety, while customer satisfaction is the dependent variable. The data was analyzed using SPSS. The results exhibit that efficiency and security significantly impact customer satisfaction, while ease of use, trust, and usefulness do not affect customer satisfaction. These findings enrich the theory of customer satisfaction and provide valuable suggestions for financial regulators.
Consumer Boycotts and Their Impact on the Relationship Between Brand Awareness and Purchase Intentions Achbar Adi Saputra; Dwi Nita Aryani; Azura Abdullah Effendi; Virly Assa Lunsa; Xu Congbo; Chew Kah Song; Syed Noor Izhar
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4195

Abstract

The global boycott movement against pro-Zionist products has intensified as an act of solidarity, leading to a notable decline in the sales and market value of companies associated with Zionism. This research analyzed the effect of brand awareness on consumer purchase intention, with pro-Zionist product affiliation as a moderating variable. The study involved 110 respondents from Indonesia (52), Malaysia (33), and China (25). The results revealed that brand awareness had a significant positive influence on consumer purchase intention (t = 5.770; Sig. = 0.000), indicating that higher brand recognition and recall strengthen consumers’ willingness to buy. However, the moderating effect of pro-Zionist product affiliation showed a significant negative coefficient (B = -0.100; t = -4.820; Sig. = 0.000), demonstrating that boycott awareness weakens the relationship between brand awareness and purchase intention. This suggests that even when consumers are familiar with a brand, their intention to purchase declines if the brand is perceived to support Zionism. Overall, the findings confirm that while brand awareness remains a dominant factor in shaping consumer purchase decisions, political associations such as pro-Zionist affiliations can significantly reduce consumers’ willingness to buy. These results emphasize the importance of corporate neutrality and value alignment in maintaining consumer trust and loyalty.
Co-Authors Azura Abdullah Effendi Chew Kah Song Dwi Nita Aryani Lim Sheue Hui Mohammed Shiyas Nahian Sattar Reetika Aggarwal Ritika Gahlaut Syed Noor Izhar Virly Assa Lunsa Xu Congbo