Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Ranjith PV
Presidency University
Humanities Education Languange, Linguistic, Communication & Media Other

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Consumer Behaviour towards QR Code Payments in Malaysia: The Case of Touch ’n Go e-Wallet Kishan Singh Rathore; Yee Huei Lok; Ranjith PV; Gungun Chauhan; Chia Xin Yi; Chin Shao Xuan; Chiam Qian Hei; Chin Qian Hui; Anshika Agarwal; Abhijeet Krishnat Shinge; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4471

Abstract

In recent years, Malaysia has rapidly transitioned from cashless to contactless transactions, emerging as the second-highest user of QR code payments globally. This study is about figuring out what makes people want to use QR code payments in Malaysia. We are looking at people who use Touch ’n Go E-Wallet. Even though we have lots of payment options many people are still not sure, about using QR code payments. We want to understand why this is happening. Hence, we are using Technology Acceptance Model to look at five things which are how easy QR code payments are to use, how useful they are, if they are safe and trustworthy if they are good value and if they work well with other things. Data was collected from 200 respondents conducted through online survey. The results of the regression analysis show that consumer intention is strongly influenced by perceived value, convenience of use, and usefulness, while trust and security are critical for continued usage. These results provide valuable insights for fintech developers and policy makers.
Examining the Key Drivers of Customer Loyalty in the Coffee Retail Industry: Evidence from Starbucks Customers Yee Huei Lok; Lay Hong Tan; Ranjith PV; Kishan Singh Rathore; Pui Zhi Cheong; Kah Song Chew; Wei Yi Chew; Jia Sheng Chia; Anas Anas; Pratishthit Chauhan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4669

Abstract

Starbucks is one of the leading global coffeehouse chains known for its strong brand presence and customer-centric approach. However, in today’s highly competitive food and beverage market, maintaining customer loyalty and encouraging repeat purchases remain crucial challenges. This study aims to examine the key factors influencing customer loyalty toward Starbucks, focusing on service quality, perceived value, product quality, and price. A quantitative research design was adopted using a structured questionnaire distributed through Google Forms to customers who have purchased from Starbucks. The data will be analyzed using statistical techniques to examine the correlations among the variables. Our findings show that perceived value, product quality, and price have significant positive effects on customer loyalty. However, service quality has non-significant negative effects on customer loyalty. The results of this study will provide valuable managerial insights to enhance marketing strategies, strengthen customer engagement, and maintain long-term loyalty. This study also contributes to the understanding of customer behavior in the food and beverage industry, particularly within international coffeehouse brands
Co-Authors Abhijeet Krishnat Shinge Anas Anas Anshika Agarwal Chia Xin Yi Chiam Qian Hei Chin Qian Hui Chin Shao Xuan Daisy Mui Hung Kee Gungun Chauhan Jia Sheng Chia Kah Song Chew Kishan Singh Rathore Lay Hong Tan Pratishthit Chauhan Pui Zhi Cheong Wei Yi Chew Yee Huei Lok