Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Fawwaz Hidayat, Anindya Benita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality and Price Perception on Purchase Decision of Kopi Kelana Fawwaz Hidayat, Anindya Benita; Kusuma Wardhani, Nuruni Ika
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7904

Abstract

This study aims to examine the influence of product quality and price perception on purchase decisions for Kopi Kelana, amid the increasing competition in the local coffee industry. Using a quantitative method with a survey approach, data were collected from 128 respondents in Surabaya who had previously purchased Kopi Kelana, through an online questionnaire. The analysis was conducted using Partial Least Square (PLS) with the help of SmartPLS software. The results show that both product quality and price perception have a positive and significant effect on purchase decisions. These findings suggest that consumers are more likely to make a purchase when they perceive the coffee as high quality and the price as fair and aligned with the value offered. The implication for Kopi Kelana is the importance of consistently maintaining product quality and implementing a pricing strategy that reflects the perceived value. This research also opens opportunities for further studies by including additional factors such as promotion or customer service.
Co-Authors Kusuma Wardhani, Nuruni Ika