Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Subagyo, Dimas Apryansyah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
This Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian iPhone: Kualitas Produk, Harga, Promosi, Citra Merek, dan Gaya Hidup, Cilacap, Purbalingga, Banyumas, iPhone Subagyo, Dimas Apryansyah; Rachmawati, Erny; Kusbandiyah, Ani; Fakhruddin, Iwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8650

Abstract

This study analyzes the influence of product quality, price, promotion, lifestyle, and brand image on consumers’ purchasing decisions for iPhones in the Calingmas region (Cilacap, Purbalingga, and Banyumas). A quantitative survey was conducted with 130 iPhone users selected through accidental and snowball sampling. Data were collected using a Likert-scale questionnaire and analyzed with multiple linear regression in SPSS 27. The findings reveal that product quality, price, and brand image significantly affect purchasing decisions, whereas promotion and lifestyle do not. These results highlight the dominant role of functional value and brand strength in shaping consumer decisions.
Co-Authors Ani Kusbandiyah Erny Rachmawati Iwan Fakhruddin