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All Journal TIJAB (The International Journal of Applied Business) Jurnal Pendidikan dan Perhotelan
riswano
Universitas Negeri Jakarta
Economics, Econometrics & Finance Social Sciences Other

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RETHINKING THE 4A MODEL IN COASTAL TOURISM: WHY ACCESSIBILITY MATTERS MORE THAN ATTRACTIONS FOR REVISIT INTENTION Bimo Kuncoro Jati; riswano; Rachmadina Rafika Triani; Candra Karismawan
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 6 No. 1 (2026): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPP6i1.07

Abstract

This study reexamines the structural relevance of the 4A tourism supply model (Attraction, Accessibility, Amenities, and Ancillary Services) in explaining revisit intention within emerging coastal destinations. While prior research frequently emphasizes attraction quality as the primary determinant of tourist loyalty, limited empirical attention has been given to the relative dominance of structural supply components in peripheral coastal contexts. This research aims to analyze the influence of the 4A components on revisit intention and identify the most dominant predictor in Ngrenehan Beach, Gunung Kidul Regency, Indonesia. A quantitative explanatory design was employed using a survey of 120 domestic tourists. Data were analyzed through multiple regression and structural modeling procedures to test direct effects among constructs. The findings reveal that although the 4A components collectively influence revisit intention, accessibility is the only variable with a statistically significant positive effect. Attraction, amenities, and ancillary services do not independently predict revisit intention. The model explains 70.4% of the variance in revisit intention, indicating strong explanatory power. These results suggest that in emerging coastal destinations, accessibility functions as a structural enabler that conditions the effectiveness of other tourism supply elements. The study contributes theoretically by refining the 4A framework through contextual dominance analysis and offers practical implications for destination managers to prioritize transportation connectivity and infrastructure development as strategic levers for enhancing tourist loyalty and long term competitiveness.
The Effect of Communication Skills on Career Choices Among Hospitality Vocational Students in Jakarta Fani NurJana; Riswano; Jaka Marsita
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.84058

Abstract

Background: Uncertainty and doubt in making career decisions remain a problem experienced by vocational students in the field of hospitality. The phenomenon is frequently the result of low self-esteem regarding students' communication abilities, particularly in foreign language learning, interpersonal sensitivity, and social adaptation. Consequently, they would rather not take up positions that involve direct contact with guests. Objective: This study aims to determine the effect of communication skills on the career choices of vocational (SMK) students majoring in hospitality in Jakarta. Method: This study employed a quantitative method with an associative research design. The sample consisted of 134 students from Grade XI and XII of the Hospitality Accommodation program at SMK Negeri 33 Jakarta. The data were gathered through questionnaires and processed using SPSS software. The analysis encompassed prerequisite tests, simple linear regression, and the determination of the coefficient of determination. Results: The results show that communication skills positively influence students' career choices, and the effect is statistically significant (p = 0.000), which is less than 0.05. The regression coefficient of 0.537 implies that increasing communication skills by one unit would raise the likelihood of career choices by 0.537. Furthermore, communication skills account for 26.3% of the variance in career choice decisions, with the remaining variance explained by other factors. Conclusion: The higher the students' communication mastery, the more mature their career decisions. The findings of this research suggest that a shift in the curriculum is necessary, one that will not only emphasize hard skills but also provide thorough training in interpersonal communication as a means of empowering and mentally preparing students to tackle the job market. Keywords: Career Choice; Communication Skills; Hospitality Vocational School; Vocational Education.
Co-Authors Bimo Kuncoro Jati Candra Karismawan Fani NurJana Jaka Marsita Rachmadina Rafika Triani