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p-Index From 2021 - 2026
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All Journal International Journal of Multidisciplinary Reseach
Naylal Fithri
Institut Badri Mashduqi Kraksaan Probolinggo
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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BUSINESS COMMUNICATION STRATEGIES FOR DELIVERING MESSAGES TO BUILD CORPORATE IMAGE Naylal Fithri; Indah Maslaha; Diana Wulandari; Muhammad Jamaluddin Affan; Muhammad Samir Hadromi
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

Communication plays a very important role in human life, including in the business world. In the context of modern business, communication is no longer one-way but has become a two-way process involving interaction, openness, and trust-building between companies and society. This study aims to understand and explain message delivery strategies in business communication to build corporate image. The method used is descriptive qualitative with a literature study approach, utilizing various sources such as scientific journals, books, and relevant articles. The results show that media and technology play an important role in supporting the effectiveness of business communication, both internally and externally. Media such as email, social media, virtual meetings, and digital platforms help deliver information quickly, widely, and efficiently. However, technological developments also carry risks, such as the spread of inaccurate information, making good digital literacy necessary. In addition, the role of Public Relations (PR) and corporate communication is very important in building and maintaining corporate image and reputation through open, consistent, and strategic communication. Communication strategies are also key in dealing with crises by selecting appropriate media, crafting clear messages, and determining the right target audience. Overall, well-planned communication strategies supported by proper use of media and technology can help companies build a positive image and maintain their reputation in the digital era.
THE ROLE OF INTERPERSONAL COMMUNICATION ON EMPLOYEE PERFORMANCE PRODUCTIVITY Imatun Saadia; Naylal Fithri; Muhammad Noor Busthomi; Maysara
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

Interpersonal communication plays a crucial role in improving employee performance. Effective communication enables employees to clearly understand tasks, reduces misunderstandings, and increases motivation and work productivity. However, communication barriers in the workplace persist, such as a lack of openness and minimal feedback. Interpersonal communication has a positive and significant impact on employee performance because it creates a positive work climate, improves task understanding, reduces misunderstandings, builds trust, and encourages effective collaboration. Good communication quality, characterized by clarity of messages, openness, mutual respect, and feedback, enables employees to work more productively and motivated, ultimately contributing to improved overall performance. Studies indicate that up to 70% of workplace errors can be caused by poor communication between employees. These studies confirm that ineffective interpersonal communication can be a significant barrier to achieving organizational goals. The purpose of this study is to explore the direct impact of interpersonal communication on employee productivity and to provide practical guidance for management in improving communication dynamics in the workplace. The results demonstrate that interpersonal communication is a foundation for employee productivity, a crucial aspect for developing effective Human Resource Management strategies.      
Co-Authors Diana Wulandari Imatun Saadia Indah Maslaha Maysara Muhammad Jamaluddin Affan Muhammad Noor Busthomi Muhammad Samir Hadromi