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All Journal KAGANGA KOMUNIKA: Journal of Communication Science
Yasfi Fauzi Nur Muhammad
Universitas Wanita Internasional
Social Sciences

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REPRESENTASI AGAMA DAN BUDAYA MASYARAKAT ADAT MIDUANA KABUPATEN CIANJUR MELALUI YOUTUBE Toteng Sahara; Yasfi Fauzi Nur Muhammad
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7421

Abstract

The Miduana indigenous community of Cianjur Regency has unique cultural traditions. The relationship between culture and religion is increasingly complex and mutually influencing. The presence of YouTube media has become a strategic choice to preserve this uniqueness and give birth to popular culture. The role of YouTube media provides information that differences in customs do not conflict with religious values, but can coexist. YouTube social media becomes a bridge in addressing challenges through creative narratives in content, besides the media representation has the potential to be negative due to misunderstandings (stereotypes). The use of YouTube by indigenous communities can strengthen the relevance of customs in the context of religion in the digital era. Media representation of religion and culture is a starting point in establishing an increase in aspects of other unique traditions in these indigenous communities. This study employs a qualitative research method with a descriptive approach and content analysis of media representations via YouTube. The findings and discussion of this study indicate that the representation of the religion and culture of the Miduana indigenous community in Cianjur Regency through YouTube demonstrates that digital media, particularly video-based platforms, play a strategic role in preserving, disseminating, and strengthening cultural identity amid the tide of modernization and dynamic religious developments. The presence of indigenous-based content on YouTube also opens up space for inclusive dialogue between older and younger generations, between traditional leaders and religious figures, as well as between local communities and the broader public.   Keywords: Indigenous People, Miduana Traditions, Stereotypes, YouTube.
Co-Authors Toteng Sahara