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All Journal Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Karya Nyata Pengabdian
Evi Herlyaminda
Universitas Dehasen Bengkulu
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of E-Wallets and Hedonism in Mediating the Relationship Between Lifestyle and Impulsive Consumption Behavior Among Gen Z Students Kamelia Astuty; Tara Julita Eka Putri; Dilla Julia Azzarah; Evi Herlyaminda
Tractare: Jurnal Ekonomi-Manajemen Vol 9 No 1 (2026): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v9i1.199

Abstract

The purpose of this study was to determine the potential revenue projections Land and Building Tax (PBB) in the city of Batam years 2014-2016..….…(CLICK C_ABSTRACT)
The Role Of Marketing Strategy In Improving Consumer Purchase Decisions On Employee Performance At Labbaik Chicken Kampung Bali Evi Herlyaminda; Annisa Rahma Putri
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1156

Abstract

This study aims to analyze the role of marketing strategies in increasing consumer purchasing decisions and their impact on employee performance at Labbaik Chicken Kampung Bali. Effective marketing strategies are believed not only to attract consumer interest but also to contribute to increased sales volume, ultimately influencing employee motivation and performance. This research employs a quantitative approach using surveys targeting consumers and observations of employee performance at Labbaik Chicken Kampung Bali. Data were collected through questionnaires distributed to 200 active consumer respondents, as well as in-depth interviews with employees and relevant management. Data analysis techniques used multiple linear regression and hypothesis testing to examine the influence of marketing strategy variabels (including product, price, promotion, and place) on employee performance, as well as the relationship between purchasing decisions and employee performance. The research findings indicate that marketing strategies have a significant negative effect on employee performance. However, conversely, an increase in purchasing decisions positively impacts employee performance, particularly regarding productivity, job satisfaction, and loyalty toward the company. This study provides managerial implications for Labbaik Chicken Kampung Bali to continuously optimize its marketing strategies as an integral part of human resorce development and business sutainability.
Membangun Budaya Bersih Berkelanjutan Dan Penguatan Gotong Royong Dan Membuat Infrastruktur Bak Sampah Organik Dan Non- Organik, Plang Himbauan Sebagai Upaya Pelestarian Lingkungan Ahmad Nur Ikhsan; Irfan Naufal Yuliansyah; Vistara Samudra Gupita; Nico Tasaka Putra; Evi Herlyaminda; Churin in; Hermawansa Hermawansa
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.574

Abstract

This community service initiative aims to transform collective behavior in maintaining environmental cleanliness to be more structured and sustainable. The main focus of this activity is to revive the spirit of mutual cooperation through concrete actions, namely the construction of waste disposal infrastructure that separates organic and non-organic waste, as well as the installation of strategic educational signs. The methods applied are participatory in nature, including the dissemination of information on domestic waste management, mass clean-up actions with residents, and the provision of physical sanitation facilities. The results of this program show significant changes in the aesthetics of the environment, which has become tidier, as well as the growth of critical awareness among the community in sorting waste at the source to support the long-term preservation of the local ecosystem.
Co-Authors Ahmad Nur Ikhsan Annisa Rahma Putri Churin in Dilla Julia Azzarah Hermawansa Irfan Naufal Yuliansyah Kamelia Astuty Nico Tasaka Putra Tara Julita Eka Putri Vistara Samudra Gupita