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All Journal Tourismnomic
Rhandi Rhiswandi
STIE Wikara Purwakarta

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Development of Digital Infrastructure and Increasing Productivity of MSMEs to Encourage Competitiveness in the Digital Era Zahra Salsa Bella; Rhandi Rhiswandi
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
Publisher : Journal Tourism Nomic

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Micro, small and medium enterprises constitute a fundamental pillar of Indonesia’s economic development and sustainability, especially in job creation and local industrial growth. However, the main challenge faced by MSMEs in increasing their competitiveness is access to digital infrastructure that is still limited. This study analyzes the impact of digital infrastructure development on the productivity of MSMEs as well as strategies that can be applied to increase the adoption of digital technology. This study refers to various previous studies that show that the adoption of digital technology, such as e-commerce and digital payment systems, is able to improve operational efficiency and expand market access for MSMEs (Badriyah et al., 2022). The study result indicated that the success of MSMEs in utilizing digital infrastructure is highly dependent on access to a stable internet, policy support, and increased digital literacy (Lukas & Hasudungan, 2024). Partnership between goverment, private sector and the business community in building digital infrastructure and providing training is crucial in accelerating the digital transformation of MSMEs Kumar et al. (2024). This study recommends accelerating the development of internet networks in remote areas, providing incentives for MSMEs that adopt digital technology, and implementing digital skills improvement programs for business actors. With a strong digital ecosystem, MSMEs can be more competitive and sustainable in facing the challenges of the digital economy.
Business Management Analysis at Krisna Textile Based on Interview Results Rhandi Rhiswandi; Yus Djunaedi Rusli
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
Publisher : Journal Tourism Nomic

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This study aims to explore the business practices and operational management of Krisna Textile, a retail textile business located in Purwakarta, Indonesia. The research was conducted using a qualitative descriptive approach through direct interviews and field observations with the business owner. Krisna Textile was established in 2013 with initial capital contributed by three founders and currently operates independently under the ownership of Mr. Zhae Sanuman Danwangi. The business focuses on purchasing various types of fabric from suppliers and reselling them to consumers through retail and wholesale channels. The findings indicate that the company initially relied on word-of-mouth marketing but recently began adopting social media promotion through TikTok to reach a broader market. Krisna Textile has expanded its market distribution to several regions in Indonesia, including Riau, Medan, and Balikpapan. However, the business has experienced a decline in performance during the 2024–2025 period, which has led management to plan operational adjustments, including reducing the size of the sales area. The study highlights the importance of strategic promotion, operational efficiency, and balanced business development to maintain sustainability in the retail textile industry.
Co-Authors Yus Djunaedi Rusli Zahra Salsa Bella