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All Journal Eduturisma Journal of Social Science
Roby Darmadi
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PENGARUH KUALITAS SISTEM, INFORMASI DAN LAYANAN SIAKAD ONLINE TERHADAP KEPUASAN MAHASISWA (Studi Pada Mahasiswa AKPINDO Jakarta) Priyanto; Setyo Widiarto; Roby Darmadi
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract The development of information systems cannot be separated from the rapid progress of information technology and the internet. At present, this has changed the paradigm in busi­ness processes and policy making. Higher education institutions are no exception starting to use internet-based information systems as an alternative in the process of its activities. However, only few research has discussed the effect of online academic systems on student satisfaction. This study aims to analyse the effect of system quality, information quality and online service quality siakad on student satisfaction. Data were obtained by survey method of 255 students of the Indonesian Tourism Academy (AKPINDO) Jakarta with multiple linear regression methods. The results of the study revealed that the quality of academic information systems had no effect on student satisfaction, while information quality and service quality significantly affected student satisfaction. Simultaneously the quality of the system, information and services affect the satisfaction of students.
Improving Student-Alumni Satisfaction and Institutional Image Through Social Media Engagement in Tourism Vocational Higher Education Roby Darmadi
Eduturisma Vol 6 No 1 (2021): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Advances in information technology and internet service users are increasing rapidly every year. The behavior of social media users exerts a broad influence on various aspects of the business, including higher education being the background to this research. This research aims to analyze the influence of the image of universities and social media engagement on student and alumni satisfaction and the role of social media engagement in increasing student satisfaction. The study used a survey method conducted on 208 students and alumni of one of the vocational tourism colleges in Jakarta who became followers of the campus' officialInstagram account. Data analysis methods use SEM (Structural Equation Model) with the help of Smart-PLS 3software. The results revealed that the image of the college significantly affects social media engagement and student and alumni satisfaction. Social media engagement significantly affects customer satisfaction, and social media engagement is a significant mediator in the relationship between the college's student and alumni satisfaction image. The conclusion of this study has implications for college management to pay attention to campus social media to improve the college's sustainability.
Co-Authors Priyanto Setyo Widiarto