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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Moh. Wahib
STIE Mahardhika Surabaya

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PENERAPAN STRATEGI MANAJEMEN INOVASI DALAM MENINGKATKAN DAYA SAING PERUSAHAAN Moh. Wahib; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i2.118

Abstract

In today's dynamic business landscape, the implementation of innovation management strategies stands as a pivotal effort to enhance company competitiveness. Innovation serves as a cornerstone for creating additional value and sustaining a competitive edge amidst evolving market dynamics. This article delves into the qualitative exploration of how companies deploy innovation management strategies and assesses their impact on organizational performance through insightful case studies. Through a qualitative approach with case studies on several companies, this article explores how innovation management strategies are implemented and their impact on company performance. The findings show that companies that proactively manage the innovation process by implementing appropriate management strategies are able to create products and services that meet market needs, improve operational efficiency, and increase customer satisfaction. The practical implication of this research is the importance of management awareness and commitment to innovation as an integral part of business strategy to ensure the survival and growth of the company amid increasingly fierce competition.
Pendidikan Berbasis Komunitas: Membangun Ekonomi Kerakyatan Melalui Keterlibatan Masyarakat Moh. Wahib; Ari Susanto
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 6 (2024): SEPTEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i6.156

Abstract

This paper will highlight the importance of community involvement in education processes and local economic development. By analyzing various initiatives that actively involve communities, this article will show how education can be a key driver in creating sustainable and inclusive economic opportunities. Community-based education plays an important role in building a popular economy through active community involvement in the education process. This research examines how community-based education programs can strengthen local economies by improving community skills, facilitating social participation, and creating collective awareness about the potential of local resources. Using qualitative methods through in-depth interviews with resource persons, such as village heads, local economic activists and academics in the field of community development, this study found that community-based education not only provides practical skills but also strengthens social networks that encourage sustainable economic development. The article suggests that collaboration between communities, local governments and educational institutions can increase the effectiveness of programs in empowering communities and building resilient economies.
Efektivitas Kampanye Iklan Digital Terhadap Kesadaran Merek dan Niat Beli Konsumen PT Citra Andalas Cabang Surabaya Moh. Wahib
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i1.164

Abstract

This study aims to analyze the effectiveness of digital advertising campaigns on brand awareness and consumer purchase intentions of PT Citra Andalas Surabaya Branch. The research method used is a quantitative approach with a survey of consumers who have been exposed to the company's digital advertising. The independent variables in this study include ad content, frequency of exposure, and visual appeal, while the dependent variables include brand awareness and purchase intention. The results of data analysis show that digital advertising campaigns have a significant positive influence on brand awareness, which directly increases consumer purchase intentions. This study concludes that a well-planned and effective digital advertising strategy can strengthen brand positioning and drive consumer purchasing decisions.
Inovasi dan Teknologi dalam Pemasaran Global untuk Meningkatkan Daya Saing di Pasar Internasional Khoirul Ashhab; Moh. Wahib
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i1.165

Abstract

The main focus of this study is to examine how innovation and technology impact global marketing. As technology and innovation continue to evolve, they play a crucial role in driving competition among companies in the global marketplace. In the context of increasingly fierce competition, companies are required to innovate to create products that meet dynamic consumer needs. The method used in this research is literature study, by collecting, analyzing and synthesizing information from various relevant academic sources. The aim of this research is to identify the role of innovation in increasing competitiveness in international markets. Based on this research, it was found that innovation can improve product quality, productivity, efficiency, and open up new opportunities to create a wider market. However, in implementing this innovation there are also several challenges, such as limited resources and an unsupportive organizational structure.
Co-Authors Ari Susanto Khoirul Ashhab