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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Mohammad Ali
Sekolah Tinggi Ilmu Ekonomi Mahardhika Surabaya, Indonesia

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Dinamika Tren Kuliner Asing dan Tantangan Pelestarian Kuliner Tradisional di Indonesia Mohammad Ali
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 3 (2025): MARCH 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v3i3.186

Abstract

Globalisasi budaya telah mempercepat arus masuk tren kuliner asing ke Indonesia, menciptakan dinamika baru dalam preferensi konsumen dan menghadirkan tantangan serius terhadap pelestarian kuliner tradisional. Penelitian ini bertujuan untuk menganalisis bagaimana tren kuliner asing seperti masakan Korea, Jepang, dan Barat memengaruhi eksistensi makanan tradisional Indonesia serta respons pelaku industri kuliner lokal. Melalui pendekatan kualitatif dengan studi literatur dan wawancara semi-struktural, ditemukan bahwa popularitas makanan asing semakin meningkat di kalangan generasi muda Indonesia, yang terdorong oleh media sosial dan budaya populer (Jang, 2020; Warde, 2016). Di sisi lain, makanan tradisional cenderung mengalami penurunan visibilitas dalam ruang publik urban. Namun, tren global ini juga membuka peluang inovasi lokal melalui proses glokalisasi, yakni penggabungan elemen internasional ke dalam cita rasa lokal (Robertson, 1995). Studi ini menekankan pentingnya intervensi kebijakan budaya, edukasi gastronomi, dan penguatan identitas lokal dalam strategi pelestarian kuliner tradisional Indonesia di tengah gelombang globalisasi makanan.
Pengaruh Kualitas Produk, Harga, dan Pelayanan Terhadap Keputusan Pembelian Konsumen di Toko UNA Parfum Abdullah Thufail Fikri; Mohammad Ali; Cucu Hayati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 4 No. 1 (2025): NOVEMBER 2025
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v4i1.233

Abstract

This study aims to analyze the effect of product quality, price, and service on consumer purchasing decisions at Una Perfume Store. The background of this research is the increasingly intense competition in the perfume business, which requires a deeper understanding of the factors that influence consumers in making purchasing decisions.This research employs a quantitative approach with a survey method. The population consists of all consumers of Una Perfume Store, while the sample comprises 50 respondents selected using the Slovin formula. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 23.0.The results indicate that both partially and simultaneously, product quality, price, and service have a significant effect on consumer purchasing decisions. Superior product quality, competitive pricing, and satisfactory service have been proven to increase consumer purchase intention. Among these three variables, product quality has the most dominant influence on purchasing decisions.This study concludes that Una Perfume Store should maintain product quality, implement an appropriate pricing strategy, and continuously improve service quality to retain loyal customers and attract new ones. The findings of this research are expected to serve as a reference for perfume business owners in designing effective marketing strategies.
Co-Authors Abdullah Thufail Fikri Cucu Hayati