Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Journal of Applied Sciences in Travel and Hospitality
I Gusti Bagus Arya Yudiastina
Udayana University, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Agritourism Management Visitors Expectation and Destination Performance Agung Suryawan Wiranatha; Christine Petr; I Gusti Ayu Oka Suryawardani; I Gusti Raka Purbanto; I Gusti Bagus Arya Yudiastina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 18 No 1 (2024): Vol 18 No 1 (2024)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2024.v18.i01.p03

Abstract

Agritourism has become a travel trend for the travelers who enjoy visiting villages which are supported by the concept of back to nature. Understanding behavior of visitors in enjoying open space destination will be useful for the future visitation plan of traveler who prefer visiting nature, environment, and the beauty of landscape in the rural area. The research aimed: (i) to find out visitors’ hope based on performance of Jatiluwih agritourism, and (ii) to formulate strategy to develop Jatiluwih Agritourism. Location of this research was Jatiluwih agritourism which was chosen because the number of visitors has been low compared to other nature-based destinations, such as Melasti and Pandawa beaches. Data was collected on January to April 2022 through distributing questionnaires to 300 visitors. Likert Scale was used to analyze the data in 1 – 5 scale. The number of indicator was nine. Visitors’ satisfaction of Jatiluwih agritourism was assessed by using important and performance approach. The results show that (i) Level of destination performance of Jatiluwih Agritourism to all indicators was lower than visitors’ expectation. Level of visitors’ expectation for each indicator are as follow: a) level of visitors’ expectation on attraction, healthy and comfortability were higher than the destination performance, and b) level of expectation of visitors on accessibility and amenity were lower than the destination’performance. Strategy to develop Jatiluwih Agritourism i.e., to improve the quality of cleanliness and health aspects as the main priority; to develop a better accessibility; to maintain the attractions; to maintain the hospitality, safety and comfortability of visitors
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency Nyoman Ariana; I Ketut Sutama; Ida Bagus Gde Pujaastawa; Agung Suryawan Wiranatha; I Gusti Bagus Arya Yudiastina; Wayan Agung Panca P
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.1-23

Abstract

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aims to identify marketing channels and factors, determine key priorities in tourism marketing development, and formulate marketing strategies for international tourist markets in Badung Regency. The study employed a mixed-methods approach, including a literature review, direct and online observation, document analysis, Focus Group Discussions (FGD) and surveys. Data analysis used Importance Performance Analysis (IPA) and Analytical. Hierarchy Process (AHP) methods, supported by SPSS and Expert Choice software. The study identified eight key marketing factors, i.e., tourism products, pricing, tourism image, digital marketing, tourism services, Networking, competitors, and branding, encompassing 48 indicators. Based on IPA, variables are categorized into four quadrants, with 14 indicators in the top priority quadrant. AHP analysis identified ten top marketing strategies, including improving traffic conditions, enhancing online content marketing, strengthening social media marketing, and standardizing tourist services. These strategies are crucial for addressing issues and enhancing international tourism marketing in Badung. The findings highlight the significance of tailoring. Marketing strategies to improve Badung's competitiveness in the global tourism market. The strategic focus on digital marketing, service quality, and brand management can significantly boost tourist satisfaction and loyalty. This research provides a comprehensive framework for developing effective marketing strategies to enhance Badung's appeal as a premier international tourist destination.
Mapping Tourist Attractions and Analyzing Travel Patterns in Jembrana Regency, Bali, Indonesia Agus Muriawan Putra; Nyoman Ariana; Agung Suryawan Wiranatha; Putu Perdana Kusuma Wiguna; I Gusti Bagus Arya Yudiastina
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 1 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i1.41-60

Abstract

Bali Province is one of Indonesia’s leading tourism regions; however, empirical studies examining the spatial distribution of tourist attractions and tourist travel patterns at the regency scale remain limited, particularly in peripheral areas such as Jembrana Regency. This study addresses this gap by mapping the spatial distribution of tourist attractions and analyzing tourist travel patterns in Jembrana Regency. A spatial/GIS-based approach was employed by integrating secondary data from official tourism documents with field surveys, followed by geographic plotting and clustering based on administrative boundaries, accessibility, and spatial proximity. Tourist attractions were classified into four clusters: East (Pekutatan District), Central-East (Mendoyo District), Central-West (Jembrana District), and West (Negara and Melaya Districts). Tourist travel patterns were analyzed using observations, interviews, and Focus Group Discussions (FGDs), focusing on movement flows, travel routes, and visitation sequences. Destinations with high visitor numbers, strategic locations, and adequate amenities were identified as tourism hubs, including Medewi Beach, Pelataran Rambut Siwi, Perancak Village, Gilimanuk Bay, Blimbingsari Tourism Village, and Candikusuma Beach. The Denpasar–Gilimanuk road emerges as the primary corridor shaping accessibility and inter-cluster tourist mobility. The findings reveal that tourist movements follow structured spatial patterns influenced by accessibility, destination hierarchy, and geographic configuration. These results highlight the importance of integrated spatial planning, infrastructure enhancement, targeted destination promotion, and community capacity development to support balanced and sustainable tourism development in Jembrana Regency.
Co-Authors Agung Suryawan Wiranatha Agung Suryawan Wiranatha Agung Suryawan Wiranatha Christine Petr I Gusti Ayu Oka Suryawardani I Gusti Raka Purbanto I Ketut Sutama Ida Bagus Gde Pujaastawa Muriawan Putra, Agus Nyoman Ariana Nyoman Ariana Putu Perdana Kusuma Wiguna Wayan Agung Panca P