Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal PAPUA: International Journal of Sharia Business Management
Ahmad Abdul Rohman Aziz
Universitas PGRI Ronggolawe (Unirow) Tuban, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Fatigue and Urban Consumers’ Resistance Against E-Commerce Algorithms Ahmad Abdul Rohman Aziz
PAPUA: International Journal of Sharia Business Management Vol. 2 No. 1 (2025): (JUNI) PAPUA: INTERNATIONAL JOURNAL OF SHARIA BUSINESS MANAGEMENT
Publisher : Study Program of Sharia Business Management , Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53491/papua.v2i1.1774

Abstract

This study investigates the phenomenon of digital fatigue and its link to resistance behaviors among urban consumers navigating e-commerce platforms saturated with algorithmic personalization. This research applies a qualitative phenomenological approach to explore how individuals in Jakarta, Bandung, and Surabaya actively disengage from or manipulate recommendation systems in response to emotional and cognitive exhaustion. Data were collected from 25 participants through semi-structured interviews, revealing that 84% experienced mental fatigue due to algorithm-driven content repetition, intrusive notifications, and decision overload. The findings highlight various resistance strategies including browsing in incognito mode, clearing cookies, intentionally clicking unrelated content, and uninstalling apps acts rooted more in emotional autonomy than privacy concerns. Resistance behaviors were shown to vary by age and gender, with younger, tech-savvy users deploying technical measures and older participants favoring withdrawal methods. Additionally, over half of respondents expressed growing distrust in e-commerce platforms, citing manipulation and a lack of transparency as primary concerns. The study confirms that resistance is not passive avoidance but a form of digital agency where consumers renegotiate control over their online experiences. This work expands the discourse on algorithmic governance by showing that ethical engagement models must address emotional thresholds and user well-being, especially in non-Western urban environments. The implications are vital for developers, marketers, and policymakers aiming to balance personalization with sustainable digital interaction.
Co-Authors