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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Studi Ilmu Manajemen dan Organisasi
Viola De Yusa
Institut Informatika dan Bisnis Darmajaya, Lampung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Faktor–Faktor yang Mempengaruhi Keputusan Berwirausaha pada Anggota HIPMI PT Bandar Lampung: Sebuah Analisis Empiris Viola De Yusa; Riyadini Riyan Utami; Sri Rahayu
Studi Ilmu Manajemen dan Organisasi Vol 5 No 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3520

Abstract

Purpose: The research aims to determine the analysis of factors that influence entrepreneurial decisions among members of HIPMI PT Bandar Lampung.Methodology: The type of research used in this research is qualitative research. The population in this research is 139 students who are members of HIPMI PT Bandar Lampung, with a sample of 85 respondents using a non-probability sampling method using purposive sampling technique. The analysis tool uses the SPSS program version 25. The analysis tool used is the Cochran Q Test.Results: The research results show that there are 11 factors that influence entrepreneurial decisions among HIPMI PT Bandar Lampung members, namely the dream of being successful, a supportive family, high market demand, family background, surrounding groups, idol figures, proud of independence, HIPMI seniors, able implement his imagination, act innovatively, capital provided by the family.Conclusions: 11 factors that influence the entrepreneurial decisions of HIPMI PT Bandar Lampung students, consisting of 3 Entrepreneurial Knowledge factors, 2 Motivation factors, and 6 Reference Group factors. The most dominant factor is the Reference Group with 6 factors, such as family support, senior influence, and idol figures. These factors are important to consider in making entrepreneurial decisions.Limitations: This research contributes to HIPMI PT members being able to change their mindset about entrepreneurship and increasing entrepreneurial decisions among HIPMI PT Bandar Lampung members to open new job opportunities to reduce the unemployment rate among post-graduation students.
Green Consumer Behavior of Women in Purchasing Local Environmentally Friendly Detergent Products Viola De Yusa; Riyadini Riyan Utami
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.4386

Abstract

Purpose: This study analyzes how environmental knowledge and attitudes affect women's green consumer behavior when purchasing eco-friendly detergent. Methodology: This study uses a type of causality research, and sampling in this study uses a non-probability sampling method using an incidental sampling technique with 120 sample respondents. The method used in this study was multiple linear regression analysis. Results: The results of the study showed that environmental knowledge positively affected green consumer behavior in women purchasing environmentally friendly detergent products. This is because women are more concerned about environmental issues and understand the impact of environmental pollution, and women who are active in recycling activities are more likely to choose and buy environmentally friendly products. Conclusions: This study significantly enhances our understanding of the factors influencing environmentally conscious consumer behavior, particularly among women, when selecting eco-friendly detergent products. The findings suggest that knowledge of recycling, along with related attitudes and behaviors, plays a crucial role in shaping women's preferences for more sustainable products. Limitations: The focus of this study is only on female consumers; therefore, it does not examine how male consumers buy environmentally friendly detergents. The study cannot be generalized to a wider population because the respondents were limited to certain areas. Contributions: Testing the relevance of consumer behavior theories, such as the Theory of Planned Behavior (TPB), to eco-friendly detergent purchases provides valuable insights for local manufacturers to design effective marketing strategies targeting environmentally conscious female consumers.
Co-Authors Riyadini Riyan Utami Sri Rahayu