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All Journal Studi Ilmu Manajemen dan Organisasi Islamic Economics Journal
Citra Etika
Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Effect of Advertising Rates, the Number of Listeners and Companies that Advertise on Revenue Receipts Fera Triyani; Citra Etika; Heni Verawati
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5044

Abstract

Purpose: This study aims to analyze the extent to which advertising rates, number of listeners, and number of companies that advertise affect the receipt of advertising revenue in LPP RRI Bandar Lampung. Research Methodology: The data used include advertising rates based on the type of service (ad spots, adlibs, talk shows), the number of radio listeners per month from 2022 to 2024, the number of companies that advertise, and the receipt of advertising revenue during the period. Results: The results showed that the variety of flexible advertising rates, increasing the number of listeners, and increasing the number of companies that advertise significantly contribute to the increase in advertising revenue in LPP RRI Bandar Lampung. Conclusions: The results showed that the advertising tariff strategy implemented by LPP RRI Bandar Lampung succeeded in increasing revenue, supported by an increase in the number of listeners and advertiser confidence. However, a comparison with other radio stations shows that strategies and results may vary depending on different business models, target audiences, and sociocultural contexts. Limitations: This study has limitations on the scope of data that only includes LPP RRI in Bandar Lampung City, so the results cannot be generalized to all regions of Indonesia. In addition, the variables studied are limited and do not include other external factors, such as marketing strategies and economic conditions, which can also affect advertising revenue. Contributions: This study provides an empirical understanding of the factors affecting the receipt of advertising revenue at LPP RRI, especially in the city of Bandar Lampung. The results of this study can serve as a reference for RRI management in formulating strategies to increase advertising revenue through tariff optimization, increasing the number of listeners, and cooperating with more advertising companies.
Optimization of Zakat Fundraising Realisation Based on the Measurement of the Zakat Literacy Index in Rural and Urban Communities Adib Fachri; Citra Etika
Islamic Economics Journal Vol. 10 No. 02 (2024): Islamic Economics Journal
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i02.31

Abstract

This article compares zakat literacy between rural and urban communities in Lampung Province and explores strategies to optimize zakat fundraising based on the Zakat Literacy Index (ILZ) of each region. Using a mixed method approach with an explanatory design, 200 respondents were involved, with 100 from rural and 100 from urban areas. The independent t-test results show a difference in zakat literacy between the two groups, although the difference is not statistically significant. The ILZ in rural areas is 79.57 (medium category), while in urban areas it is 86.79 (high category), reflecting a relatively good understanding in both communities. To optimize zakat fundraising, urban areas can focus on strengthening technical management and adopting digital technology for payments, while rural areas require educational efforts and collaboration with religious leaders to enhance basic zakat knowledge.
Co-Authors Adib Fachri Fera Triyani Heni Verawati