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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Annals of Human Resource Management Research Journal of Accounting and Finance Management (JAFM)
Peppy Fachrial
Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust Edhie Budi Setiawan; Dian Artanti Arubusman; Atong Soekirman; Peppy Fachrial; Indriani Maysandra
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): 8 original research articles were authored/co-authored by 29 authors from 1 cou
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1410

Abstract

This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are gathered from books and journals. This study used probability sampling techniques with a simple random sampling method, namely with 170 respondents. The analysis method in this study uses SEM-PLS (Structural Equation Model - Partial Least Square). This study's findings indicate that trust has a major impact on purchase decisions, simplicity of use has a large impact on decisions, and social media marketing has no significant impact on decisions. Ease of use and social media marketing's influence on purchase decisions might be mitigated by the trust factor. If respondents trust online travel brokers, social media marketing will have an impact on their purchase decisions.
Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Nazifah Husainah; Suhartini Suhartini; Peppy Fachrial; Ahmad Sopyan; Pipit Sundari
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Abstract

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (α > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.
The Influence of Service Quality, User Experience and Promotion on Passenger Loyalty Mediated by Reuse Intention of Jaklingko Mikrotrans in Jakarta Muhammad Gusti Guntara; Peppy Fachrial; Abdullah Ade Suryobuwono
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2997

Abstract

This study aims to analyze the effect of service quality, user experience, and promotion on passenger loyalty through reuse intention of Jaklingko Microtrans in East Jakarta. The research object was passengers of Jaklingko Microtrans operating on seven routes with departure and arrival points at Rawamangun Terminal. A quantitative approach was employed using a survey method with questionnaires distributed to 100 randomly selected respondents. Data were analyzed using Partial Least Square with SmartPLS software, supported by Importance Performance Analysis and Customer Satisfaction Index. The results indicate that promotion has a significant effect on reuse intention, while service quality and user experience do not. User experience and reuse intention significantly influence passenger loyalty, whereas service quality and promotion do not directly affect loyalty. Indirectly, promotion influences loyalty through reuse intention. The study concludes that strengthening promotional strategies and improving user experience are key factors in enhancing passenger loyalty toward Jaklingko Microtrans services.
Co-Authors Abdullah Ade Suryobuwono Ahmad Sopyan Atong Soekirman Dian Artanti Arubusman Edhie Budi Setiawan Indriani Maysandra Muhammad Gusti Guntara Nazifah Husainah Pipit Sundari Suhartini Suhartini