Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Fundamental and Applied Management Journal
Andi Raina Ananda Herdiyana
Universitas Hasanuddin, Indonesia
Economics, Econometrics & Finance Social Sciences

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Sustainable Digital Marketing Drives Consumer Engagement: The Mediating Role of Customer Trust in Indonesian Local Brands Andi Raina Ananda Herdiyana; Baginda Hamzah; Audrey Michelle Wenny Yolanda
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.967

Abstract

Purpose – This study aims to examine the mediating role of customer trust in the relationship between sustainable digital marketing (SDM) practices and customer brand engagement among Indonesian local brands. In particular, it investigates how key SDM dimensions, namely transparency and disclosure, social and environmental impact communication, and stakeholder engagement, influence engagement through the development of customer trust in digital contexts. Design/methodology/approach – A quantitative cross-sectional survey design was employed. Data were collected from 150 consumers who have prior experience interacting with Indonesian local brands and have been exposed to sustainability-related digital marketing content. The proposed relationships among the constructs were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Results – The findings indicate that all SDM dimensions have positive and significant effects on customer trust, with transparency and disclosure emerging as the most influential determinant. Customer trust also demonstrates a strong and significant effect on customer brand engagement. These results suggest that sustainability-oriented digital marketing practices contribute to engagement through the development of customer trust. Originality/Value – This study advances SDM by positioning customer trust as the central mechanism linking sustainability communication to engagement and provides empirical evidence that SDM operates as a credibility-based signaling system with asymmetric effects across its dimensions in an emerging market context.
ESG Disclosure and Firm Performance: Evidence on Profitability, Market Value, and Cost of Debt from Indonesia Audrey Michelle Wenny Yolanda; Darmawati Darmawati; Baginda Hamzah; Andi Raina Ananda Herdiyana
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): March
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.635

Abstract

The growing prominence of Environmental, Social, and Governance (ESG) initiatives has prompted extensive debate regarding their financial consequences, particularly within emerging economies where empirical findings remain limited. This study explores the influence of ESG disclosure on firm performance among Indonesian companies listed in the Kompas100 index from 2017 to 2023. Employing unbalanced panel data regression models, the analysis evaluates three financial dimensions: profitability, market valuation, and cost of debt. The results indicate that ESG disclosure has a positive and statistically significant impact on profitability, suggesting that greater transparency in sustainability practices enhances operational efficiency and strengthens internal financial outcomes. Conversely, the association between ESG disclosure and market valuation is positive yet statistically insignificant, implying that investors in Indonesia’s capital market have not fully incorporated ESG considerations into their valuation processes. Moreover, ESG disclosure exhibits a negative but insignificant relationship with the cost of debt, indicating that lenders have not systematically embedded ESG factors into credit assessments. The findings indicate that ESG disclosure improves internal financial performance but exerts only a limited influence on external financial perceptions within Indonesia’s corporate landscape.
Co-Authors Audrey Michelle Wenny Yolanda Baginda Hamzah Darmawati Darmawati