Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting
Elizabeth Haloho
Universitas Mikroskil, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Culinary MSME Purchase Decisions Under Food Price Pressure in the MBG Era Elizabeth Haloho; Ronnie Togar Mulia Sirait
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.1089

Abstract

Purpose – This study examines factors shaping culinary MSME consumers’ purchase decisions under food price pressure in the MBG era. Design/methodology/approach – A quantitative exploratory-confirmatory survey design was used. Data were collected in two stages, involving 203 valid responses for EFA and 228 valid responses for CFA. Reliability and validity were assessed using Cronbach’s Alpha, CR, AVE, and model fit indices. Findings/Results – EFA identified six factors: perceived price fairness, perceived value, product quality, consumer trust, pricing strategy adaptation, and purchase commitment. CFA confirmed that the six-factor model met acceptable loading, model fit, reliability, and convergent validity criteria. Originality/Value – This study positions culinary MSME purchase decisions under food price pressure as multidimensional evaluations, highlighting pricing strategy adaptation as a consumer-evaluated dimension.
Co-Authors Ronnie Togar Mulia Sirait