Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi
Sastra Mico
Universitas Lembah Dempo, Sumatera Selatan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Marketing Strategy, Social Media, and Product Innovation Effects on Loyalty at Kopi Kenangan Sastra Mico; Elvera Elvera
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6507

Abstract

Purpose: The impact of marketing strategies, social media, and product innovation on customer satisfaction, loyalty, and purchasing decisions, with brand trust serving as an intervening variable in the context of Kopi Kenangan, was examined in this study. Methodology: In this research, a quantitative approach employing the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique was utilized, and the data were analyzed using the SmartPLS 4 application. Data were collected through questionnaires administered to 100 active consumers of Kopi Kenangan. Results: The study found that Brand trust was significantly and positively influenced by marketing strategies, social media, and product innovation. Additionally, brand trust significantly affects consumer satisfaction, loyalty, and purchasing decisions. Conclusions: This study concludes that brand trust plays a central role in enhancing customer satisfaction, loyalty, and purchase decisions. Effective marketing strategies, active social media use, and continuous product innovation are crucial for fostering brand trust and, consequently, boosting consumer behavior. Limitations: The study is limited by its focus on Kopi Kenangan with a sample of 100 respondents, which may not fully represent the broader market. Further studies should expand the sample size and consider other brands for generalizability. Contributions: A theoretical contribution to the understanding of the relationship between marketing strategies, social media, product innovation, and brand trust is provided by this study. Practical insights for businesses seeking to strengthen consumer loyalty and improve purchasing decisions through targeted marketing and innovation strategies are also offered.
Marketing Strategy, Social Media, and Product Innovation Effects on Loyalty at Kopi Kenangan Sastra Mico; Elvera Elvera
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6507

Abstract

Purpose: The impact of marketing strategies, social media, and product innovation on customer satisfaction, loyalty, and purchasing decisions, with brand trust serving as an intervening variable in the context of Kopi Kenangan, was examined in this study. Methodology: In this research, a quantitative approach employing the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique was utilized, and the data were analyzed using the SmartPLS 4 application. Data were collected through questionnaires administered to 100 active consumers of Kopi Kenangan. Results: The study found that Brand trust was significantly and positively influenced by marketing strategies, social media, and product innovation. Additionally, brand trust significantly affects consumer satisfaction, loyalty, and purchasing decisions. Conclusions: This study concludes that brand trust plays a central role in enhancing customer satisfaction, loyalty, and purchase decisions. Effective marketing strategies, active social media use, and continuous product innovation are crucial for fostering brand trust and, consequently, boosting consumer behavior. Limitations: The study is limited by its focus on Kopi Kenangan with a sample of 100 respondents, which may not fully represent the broader market. Further studies should expand the sample size and consider other brands for generalizability. Contributions: A theoretical contribution to the understanding of the relationship between marketing strategies, social media, product innovation, and brand trust is provided by this study. Practical insights for businesses seeking to strengthen consumer loyalty and improve purchasing decisions through targeted marketing and innovation strategies are also offered.
Pengaruh Suasana Café, Harga Produk, dan Lokasi Penjualan terhadap Kepuasan Konsumen melalui Pelayanan pada Konsumen Café Same Suke Di Kota Pagar Alam Agnes Sabbrina Daflies; Sastra Mico; Ahmad Feriyansyah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.21300

Abstract

Penelitian ini bertujuan menganalisis pengaruh suasana café, harga, dan lokasi penjualan terhadap kepuasan pelanggan serta menguji peran pelayanan prima sebagai variabel mediasi pada Café Same Suke Kota Pagar Alam. Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Sampel terdiri atas 274 responden yang dipilih menggunakan probability sampling dengan teknik simple random sampling. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa suasana café dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan pelayanan prima. Sebaliknya, lokasi penjualan tidak berpengaruh signifikan terhadap kepuasan pelanggan maupun pelayanan prima. Pelayanan prima juga tidak berpengaruh signifikan terhadap kepuasan pelanggan serta tidak mampu memediasi pengaruh suasana café, harga, dan lokasi penjualan terhadap kepuasan pelanggan. Temuan ini menunjukkan bahwa kepuasan pelanggan Café Same Suke lebih banyak dibentuk secara langsung oleh suasana café dan persepsi terhadap harga daripada melalui mekanisme pelayanan prima. Oleh karena itu, pengelola perlu memprioritaskan penciptaan suasana yang nyaman dan menarik serta penetapan harga yang sesuai dengan nilai yang diterima pelanggan untuk meningkatkan kepuasan pelanggan.
Co-Authors Agnes Sabbrina Daflies Ahmad Feriyansyah Elvera Elvera