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All Journal Relevance: Journal of Management and Business Jurnal manajemen dan bisnis (Performa)
Nizar Fauzan
Universitas Islam Bandung
Economics, Econometrics & Finance

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BAGAIMANA ADOPSI MEDIA SOSIAL MENINGKATKAN KINERJA USAHA KECIL DAN MENENGAH: ANALISIS BIBLIOMETRIK 2013-2023 Nizar Fauzan
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3072

Abstract

Studi ini menyelidiki dampak pemasaran media sosial terhadap kinerja usaha kecil dan menengah (UKM) di pasar negara berkembang. Fenomena media sosial menghadirkan konteks unik untuk mengkaji pertumbuhan UKM. Kumpulan kata kunci lengkap telah disiapkan dari indeks Scopus untuk fokus pada Media Sosial dan kinerja UKM. Kemudian, penyaringan database menjadi sampel terakhir antara tahun 2013 dan 2023, satu dekade dari Scopus. VOSviewer digunakan untuk menguji pendekatan bibliometrik. Temuan penelitian ini menunjukkan bagaimana Media Sosial mempengaruhi kinerja UKM. Jurnal, negara, dan afiliasi teratas diakui sebagai publikasi yang diterbitkan pada tahun 2020. Bibliometrik tetap terbatas pada data Scopus selama satu dekade pada tanggal 21 November 2023—kriteria pemilihan didasarkan pada data empiris. Oleh karena itu, penelitian ini memberikan wawasan kepada para peneliti tentang pengembangan media sosial untuk memperluas jaringan media sosial bagi UKM. Kontribusi dalam pendekatan penelitian ini sangat mendesak. Pengungkapan ini memberikan metode media sosial yang komprehensif bagi UKM dalam implikasi sosialnya. Penelitian ini berkaitan dengan bibliometrik dan penting untuk manajerial dan teoritis.
A Decade of Neuromarketing in Consumer Preferences: A Bibliometric Analysis Nizar Fauzan
Relevance: Journal of Management and Business Vol. 9 No. 1 (2026): June 2026
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v9i1.14311

Abstract

The study aims to provide a decade-long bibliometric and visualization analysis of trends in neuromarketing and consumer behavior. The examination of publication trends and emerging topics. This study uses advanced visualization tools to highlight key developments and thematic shifts in neuromarketing. Employing bibliometrics on 633 documents indexed in the Scopus database, limited to 2010–2025. This study focuses on neuromarketing research that influences consumer behavior. Biblioshiny (Bibliometrix package in R-Studio) and VOSviewer were utilized to map co-authorship networks, citation networks, and keyword co-occurrences. These facilitated automated visualization of the research structure across journals, authors, countries, citations, co-citations, and thematic clusters. The study relied heavily on the Scopus database over the past decade. Future studies suggest that the database include a broader range of neuromarketing studies to offer a constructive of the discipline's evolution and trends. Neuromarketing can more effectively predict consumer behavior. Companies and marketers can use neuromarketing to refine their strategies, ensuring they align with consumer preferences and behavior. This could lead to marketing approaches that engage target consumers more deeply, enhancing satisfaction and loyalty. Consumer behavior benefits but raises ethical concerns regarding consumer manipulation. The study revealed a growing need for ethical guidelines and standards in neuromarketing practices to protect consumers. Establishing ethical frameworks for the neuromarketing practices. This study's bibliometric tools and methods map the evolution and themes of neuromarketing, offering insight into its impact on consumer behavior. This implementation highlights the field's growth and trends, laying the foundation for future research directions.
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