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All Journal Syi`ar : Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam Jurnal Ilmu Komunikasi
Gibbran Prathisara
Universitas Ahmad Dahlan, Yogyakarta
Languange, Linguistic, Communication & Media Social Sciences

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Representasi Pesan Moral dalam Film Remake A Business Proposal Versi Indonesia Nurhalizah Halfiah Rezkina; Gibbran Prathisara
Syi’ar: Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam Vol. 9 No. 1 (2026): Syi`ar : Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/syiar.v9i1.5218

Abstract

Film, as a mass communication medium, plays an important role in conveying moral values to society. The increasing number of remake films adapted from foreign works, including A Business Proposal Indonesian version, indicates a process of cultural adaptation that is interesting to study, particularly in the representation of moral messages. This study aims to analyze the representation of moral messages in the Indonesian version of A Business Proposal using the semiotic approach of Roland Barthes, as well as to identify the meanings contained in the film A Business Proposal Indonesian version. This research employed a qualitative research method with a semiotic approach. The primary data source was the film A Business Proposal Indonesian version, while secondary data were obtained from scientific literature such as books and journals related to film semiotics and communication studies. The determination of research data sources used purposive sampling techniques. Data collection was conducted through non-participant observation by repeatedly watching the film to identify relevant signs, as well as documentation in the form of recording dialogues, taking screenshots, and classifying scenes according to categories of moral messages. The data were then analyzed using Roland Barthes’ semiotic analysis model through several stages, namely denotative analysis, connotative analysis, and myth analysis. To ensure data validity, this study applied theory triangulation. The results of the study show that the film represents various moral values such as honesty, responsibility, professionalism, work ethics, family values, and integrity. These meanings are constructed through visual and verbal signs that reflect Indonesian cultural values. This study concludes that films not only function as entertainment media but also as a medium for moral education that is relevant to everyday life.
Representasi Maskulinitas dan Ketangguhan dalam Iklan OPPO A5 Pro Denny Sumargo: Semiotika Roland Barthes Aleina Faradebi; Gibbran Prathisara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7031

Abstract

This study aims to analyze the representation of masculinity in the advertisement "OPPO A5 Pro | Mainstay Partner in Every Challenge" which features Denny Sumargo as a construction of male identity in technology-based media. Advertising is understood as a meaning-forming agent that reproduces gender ideology through a system of visual signs. This study used a descriptive qualitative approach with the method of non-participant observation of seven advertising Scenes as an analysis unit. The framework of analysis is based on Roland Barthes' semiotics which includes levels of denotation, connotation, and myth, and is supported by traditional and contemporary concepts of masculinity to reinforce the interpretive process. Secondary data were obtained from the scientific literature relevant to the study of semiotics and masculinity. The results of the study show that masculinity is represented through the visualization of physical toughness, the ability to face challenges, emotional stability, protective roles, and the integration of technology as part of masculine performance. These representations form a hybrid masculinity that combines traditional masculine values with modern technological competence. These findings confirm that the OPPO A5 Pro advertisement utilizes masculinity as a visual communication strategy to strengthen product image while contributing to the communication study regarding the formation of masculinity myths in contemporary digital media.
Co-Authors Aleina Faradebi Nurhalizah Halfiah Rezkina