Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Hayati: Journal of Education
Ifeoma I. Ekwealor
Nnamdi Azikiwe University Awka, Anambra State, Nigeria
Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing and Pedagogical Competencies: Business Educators‘ Perspectives on Graduate Employability in Southeast Nigeria Ifeoma I. Ekwealor; Constance I. Okoli
Hayati : Jurnal Pendidikan Vol 2 No 1 (2026): Education for every people
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/hayati.v2i1.858

Abstract

The increasing shift to digital channels in business has led to a growing need among businesses for employees to be proficient in digital marketing, and educators, to have digital pedagogical skills to train such employees. This study investigated business educators' perceptions of the digital marketing and digital pedagogical skills equipments needed for the employment of business education graduates in Anambra state of Nigeria. The design of the study employed was a descriptive survey which was based on 45 business educators who answered a validated questionnaire. The mean, SD and ANOVA were used to analyze the data. The results showed that employability of graduates was very much in need of digital marketing and digital pedagogical skills. In addition, there were no gender or experienced teachers differences in the respondents' ratings. From this study, it is recommended that structured professional development programmes for teachers should be developed to be provided to teachers to gain knowledge on digital teaching technologies and, digital marketing experiences should be integrated to the business education programme.
Co-Authors Constance I. Okoli