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All Journal Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan
Afrida Nur Chasanah
Prodi Manajemen, Universitas Pendidikan Mandalika, Mataram, Indonesia.
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Tourist Interest Patterns Toward Tourism Destinations in NTB: A Descriptive Study Based on Google Trends Data 2024–2025 Baiq Herdina Septika; Menik Aryani; Afrida Nur Chasanah
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 14 No. 1 (2026): April
Publisher : Prodi Administrasi Pendidikan, Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v14i1.20709

Abstract

This study analyzes tourist interest patterns toward tourism destinations in West Nusa Tenggara (NTB) Province using Google Trends data for the period January 2024–December 2025. Employing a descriptive qualitative approach with secondary data, this research identifies fluctuations in search interest based on the Interest Over Time and Related Queries variables for major NTB destination keywords. The findings reveal that tourist interest follows predictable seasonal patterns, peaking during Eid holiday (April–May), the dry season (July–September), and year-end holidays (December). International events, particularly MotoGP Mandalika, generate significant spillover effects on overall NTB destination search interest. New destinations such as Kuta Mandalika demonstrate greater responsiveness to digital promotion stimuli compared to established destinations. Related Queries analysis further reveals that tourists seek comprehensive information covering accommodation, transportation, and activities, suggesting that digital content strategies must be developed holistically. These findings provide practical implications for NTB tourism marketing practitioners in designing timely and data-driven digital promotion strategies. Keywords: Tourist Interest; Tourism destination, digital marketing, Google Trends.
Co-Authors Baiq Herdina Septika Menik Aryani