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All Journal Jurnal Kabar Masyarakat IC Tech: Majalah Ilmiah
Ari Putra Wibowo
Institut Widya Pratama
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SISTEM PENDUKUNG KEPUTUSAN DENGAN METODE SIMPLE ADDITIVE WEIGHTING (SAW) PADA LOOKMANSTORE.ID UNTUK MEMILIH PRODUK YANG PALING LAYAK DIPROMOSIKAN DI MARKETPLACE Arief Soma Darmawan; Ari Putra Wibowo; Wahyu Setianto
IC Tech: Majalah Ilmiah Vol 20 No 2 (2025): IC Tech: Majalah Ilmiah Volume XX No. 2 Oktober 2025
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v20i2.353

Abstract

Penelitian ini bertujuan untuk mengembangkan sistem pendukung keputusan dalam menentukan produk yang layak dipromosikan pada Lookmanstore.id dengan menggunakan metode Simple Additive Weighting (SAW). Latar belakang penelitian ini didasari oleh permasalahan yang dihadapi pelaku usaha dalam memilih produk promosi secara tepat di tengah persaingan yang ketat dan keterbatasan anggaran. Penelitian menggunakan lima kriteria penilaian, yaitu penjualan, margin, stok, rating, dan persaingan, dengan pembobotan yang mencerminkan tingkat kepentingan masing-masing kriteria. Hasil perhitungan menunjukkan bahwa produk A2 memiliki nilai preferensi tertinggi sebesar 0,870, diikuti A4 sebesar 0,860, A1 sebesar 0,820, dan A3 sebesar 0,740. Temuan ini mengindikasikan bahwa metode SAW mampu menghasilkan evaluasi yang objektif, terukur, dan sistematis dalam menentukan prioritas produk. Implementasi sistem berbasis web yang dikembangkan juga terbukti memudahkan pengguna dalam mengelola data, melakukan perhitungan, serta memperoleh rekomendasi produk secara efisien. Dengan demikian, sistem ini dapat menjadi solusi strategis bagi pelaku usaha dalam meningkatkan efektivitas promosi dan daya saing produk di marketplace.
Pelatihan Produksi Konten Pembelajaran Kreatif untuk Guru PAUD HIMPAUDI Kecamatan Kedungwuni Ari Putra Wibowo; Devi Sugianti; Arief Soma Darmawan
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4122

Abstract

The rapid development of digital technology has encouraged educators to utilize learning videos as an effective medium to support teaching and learning activities. However, many early childhood education (PAUD) teachers still have limited knowledge regarding video production techniques, including camera settings, shooting angles, lighting arrangements, and video aspect ratio adjustments suitable for social media platforms. This community service activity aimed to improve the competencies of PAUD teachers in producing creative and engaging learning video content. The activity was conducted on May 21, 2026, at KB Bukit Bakat Ambokembang, Kedungwuni, involving 60 teachers from various PAUD institutions under HIMPAUDI Kecamatan Kedungwuni. The methods employed included lectures, workshops, hands-on practice, and mentoring sessions. Training materials covered basic video camera settings, lighting techniques, camera angles, video composition, aspect ratio adjustments, and video editing using CapCut. The results showed that participants gained a better understanding of video production concepts and were able to produce ten learning videos collaboratively. Participants demonstrated increased confidence in creating educational content tailored to the characteristics of social media platforms. This activity contributed to strengthening teachers’ digital literacy and creative content production skills to support more engaging learning experiences.
Co-Authors arief soma Arief Soma Darmawan Arief Soma Darmawan Devi Sugianti Hermanus Wim Hapsoro Wahyu Setianto