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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding SENALA (Seminar Nasional Linguistik Indonesia)
NEYSYA MEIVA AZIZA
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RETORIKA BAHASA POLITIK RIDWAN KAMIL DALAM KONTESTASI HEGEMONI CALON GUBERNUR DKI JAKARTA 2024 NEYSYA MEIVA AZIZA; ILHAM HERMAWAN; SHAFARENA ADITIA; ZALFIAN FAJRI; CAMELIA MARSANDA BR GINTING; I’IK DWI ANGGUN SARI
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.33568

Abstract

This research aims to 1Understand Ridwan Kamil's political communication rhetoric strategy as the 2024 DKI Jakarta Governor Candidate. 2Examine the public hegemony towards Ridwan Kamil's campaign as the 2024 Jakarta Governor, who previously served as the Governor of West Java. The main focus of this analysis includes rhetorical characteristics, political communication strategies, and their impact on public perception. This research uses a qualitative approach and literature study, with sources of information through news on iNews and other relevant news. 1The conclusion of this research shows that Ridwan Kamil's rhetoric as the 2024 DKI Jakarta Candidate reflects a complexity that can be explained through Aristotle's theory, which includes elements of ethos (credibility), logos (rational argumentation), and pathos (emotional influence). The political communication strategy applied is oriented towards efforts to establish hegemony, as explained in Gramsci's theory, which is reflected through inclusive narratives and efforts to accommodate the various interests of the people of Jakarta. Thus, creating relaxed communication by combining technical language and simple delivery, and being able to create emotional closeness with the audience. 2In the construction of political discourse built by Ridwan Kamil as the 2024 Jakarta Governor, he is able to create an image as a “modern metropolitan leader”, although there are still public doubts regarding the effectiveness of the implementation of the programs promoted. Public perception of Ridwan Kamil's leadership competence shows a positive trend, although the hegemony process has not been fully successful because there are groups that still refuse to provide support. This research provides a deeper understanding of the dynamics of political communication in the context of the 2024 DKI Jakarta Regional Head Election (Pilkada). 
Transformasi Pragmatik di Era Big Data: Kesantunan Berbahasa pada Kontroversi Ahmad Sahroni di Media Sosial Achmad Hadid Rafly; Neysya Meiva Aziza
Prosiding SENALA (Seminar Nasional Linguistik Indonesia) Vol. 2 (2025): Transformasi Linguistik di Era Big Data
Publisher : Prodi Linguistik Indonesia UPN "Veteran" Jawa Timur

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Abstract

The era of Big Data has reconstructed the communicative practices of society. Social media, as the most massive space for public interaction, has generated new patterns of politeness that are more fluid, expressive, and often marked by tension. The controversy surrounding Ahmad Sahroni, a member of the Indonesian House of Representatives, who described the call to “dissolve the DPR” as the attitude of “the world’s stupidest people,” provides a compelling case for analysis. This utterance triggered a wave of public criticism on social media, particularly on X (Twitter) and TikTok. This study aims to: (1) identify the dominance of bald-on-record strategies in public criticism, (2) examine the use of sarcasm and humor as forms of digital politeness, and (3) analyze the intensification of impoliteness practices as a consequence of anonymity and social media algorithms. M Employing a descriptive qualitative approach and pragmatic discourse analysis, this study draws on Searle’s speech act theory, Brown and Levinson’s politeness theory, and Yus’s cyberpragmatics perspective. The findings reveal that public criticism was dominated by bald-on-record strategies, characterized by direct attacks on Sahroni. In addition, sarcasm and political humor emerged as distinctive forms of digital politeness within online spaces. The study also demonstrates that impoliteness practices increased significantly due to user anonymity and social media algorithms that tend to amplify the visibility of extreme comments. This study underscores the need to update classical politeness frameworks in order to better understand the dynamics of digital political communication in the era of Big Data.
Co-Authors Achmad Hadid Rafly CAMELIA MARSANDA BR GINTING Ilham Hermawan I’IK DWI ANGGUN SARI SHAFARENA ADITIA ZALFIAN FAJRI