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All Journal Persepsi : Communication Journal RELASI: Jurnal Penelitian Komunikasi
Naomi Shava Try Augusta
Universitas Negeri Surabaya
Humanities Languange, Linguistic, Communication & Media Social Sciences

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MODEL SYMMETRICAL COMMUNICATION DALAM PUBLIC RELATIONS: DINAMIKA, TANTANGAN, DAN PELUANG: SYSTEMATIC LITERATURE REVIEW Naomi Shava Try Augusta; Dewa Ayu Geandini Adithi Kirana; Dwi Aprilia Zerlinda
RELASI Vol 6 No 02 (2026): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v6i02.2768

Abstract

Penelitian ini bertujuan untuk mensintesis dinamika, tantangan, dan peluang penerapan komunikasi simetris dalam praktik hubungan melalui pendekatan teah literatur sistematis terhadap artikel ilmiah periode 2021–2025. Hasil kajian menunjukkan bahwa simetri komunikasi berkembang sebagai pendekatan strategi yang menekankan dialog dua arah, keterbukaan, serta partisipasi aktif antara organisasi dan publik, terutama dalam konteks digital. Implementasinya bersifat dinamis dan kontekstual, dipengaruhi oleh faktor kepemimpinan, budaya organisasi, serta pemanfaatan teknologi seperti media sosial dan kecerdasan buatan. Namun penerapannya masih menghadapi berbagai tantangan, seperti dominasi kontrol organisasi, keterbatasan transparansi, serta rendahnya partisipasi yang bermakna. Di sisi lain, simetri komunikasi menawarkan peluang strategi dalam meningkatkan kepercayaan, keterlibatan, kualitas hubungan, serta reputasi organisasi. Dengan demikian, komunikasi simetris menjadi pendekatan adaptif yang relevan di era digital, namun memerlukan komitmen organisasi untuk menerapkan nilai-nilai dialogis dan partisipatif secara konsisten.
Symmetrical Communication in Public Relations: Dynamics, Challenges, and Opportunities, A Systematic Literature Review Naomi Shava Try Augusta; Dewa Ayu Geandini Adithi Kirana; Dwi Aprilia Zerlinda
Persepsi: Communication Journal Vol 9, No 1 (2026): Mei 2026
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v9i1.30081

Abstract

This study aims to synthesize the dynamics, challenges, and opportunities for implementing symmetrical communication in public relations practice through a systematic literature review of scientific articles from 2021–2025. The study results indicate that symmetrical communication has developed as a strategic approach that emphasizes two-way dialogue, openness, and active participation between organizations and the public, especially in the digital context. Its implementation is dynamic and contextual, influenced by leadership factors, organizational culture, and the use of technologies such as social media and artificial intelligence. However, its implementation still faces various challenges, such as the dominance of organizational control, limited transparency, and low levels of meaningful participation. On the other hand, symmetrical communication offers strategic opportunities to increase trust, engagement, relationship quality, and organizational reputation. Thus, symmetrical communication is a relevant, adaptive approach in the digital era, but requires organizational commitment to consistently implement dialogic and participatory values.
Co-Authors Dewa Ayu Geandini Adithi Kirana Dwi Aprilia Zerlinda