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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Multidisiplin West Science
Nur'annafi Farni Syam Maella
Universitas Dr. Soetomo
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Beyond Macho: The Representation of Generation Z's Soft Masculinity in the Fineshyt Trend on Indonesian TikTok Firna Sayyidatul Qurroh 'Aini; Nur'annafi Farni Syam Maella; Zulaikha
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/b722sr66

Abstract

This study examines the representation of soft masculinity among Indonesian Generation Z males through the “Fineshyt” trend on TikTok. Based on the theories of hybrid masculinity, gender performativity, and multimodal discourse analysis, this study aims to deconstruct how this digital trend produces and normalizes non-aggressive masculine identities. Using a qualitative approach and multimodal discourse analysis methods, 15 TikTok videos with the hashtag #fineshyt from the period July–October 2025 were purposively selected and analysed. The findings show that soft masculinity in this trend is characterized by reflexive protective gestures, emotional control (nonchalance), and the strategic use of point of view (POV) narratives. Collectively, these elements construct an image of masculinity that is calm, situational, and empathetic-protective. However, the analysis also reveals ambivalence: while offering an alternative to hegemonic macho masculinity, this soft masculinity subtly reproduces gender power hierarchies by consistently positioning men as active protectors and women as the protected. This study concludes that the Fineshyt trend represents a rearticulation—not a rejection—of masculine power into a form that is more acceptable in Gen Z's affective-digital culture. This study extends the discourse on affective-digital culture in Indonesia by demonstrating how soft masculinity operates as an affective and algorithmically mediated strategy that rearticulates masculine power through emotionally resonant and multimodal performances.
Resepsi Komunikasi Visual Pareidolia Heikegani Pada Komunitas Dakusakuru Seiko Surabaya Navy Yunior Extrada; Nur'annafi Farni Syam Maella; Ahmadi Ahmadi
Jurnal Multidisiplin West Science Vol 5 No 01 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i01.3088

Abstract

Fenomena pareidolia sebagai kecenderungan manusia mengenali bentuk bermakna pada objek acak menjadi menarik ketika dikaitkan dengan Heikegani, kepiting asal Jepang yang menyerupai wajah samurai klan Heike. Penelitian ini bertujuan menelusuri bagaimana komunitas Dakusakuru Seiko Surabaya menafsirkan fenomena tersebut melalui perspektif komunikasi visual lintas budaya. Menggunakan metode kualitatif deskriptif dengan resepsi audiens, data dikumpulkan melalui wawancara semi-terstruktur dan visual elicitation terhadap lima anggota komunitas. Analisis teori resepsi Stuart Hall dan sensemaking Karl Weick menunjukkan tiga posisi pemaknaan, yaitu dominant, negotiated, dan oppositional reading. Hasil penelitian memperlihatkan bahwa audiens menafsirkan Heikegani sebagai simbol estetika, spiritual, dan rasional sesuai latar sosial serta pengalaman budaya masing-masing. Dengan demikian, pareidolia Heikegani menjadi ruang dialog budaya Jepang dan Indonesia yang mencerminkan proses aktif audiens dalam membentuk makna visual lintas konteks.
Co-Authors Ahmadi Ahmadi Firna Sayyidatul Qurroh 'Aini Navy Yunior Extrada Zulaikha