Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia QAULAN: Journal of Islamic Communication
Abdul Hamid
Universitas Islam As Syafiiyah
Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
I am Spiritual but Not Religious: Reconstructing Da’wah Communication to Re-Engage Generation Z in the Contemporary Digital Era Abdul Hamid; Deni Rahman
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/hnrafj41

Abstract

In the contemporary digital era, many Generation Z Muslims identify as “spiritual but not religious,” affirming faith while distancing themselves from rigid institutional authority. Meanwhile, Islamic da’wah communication often remains hierarchical and one-directional, creating a gap between institutional messaging and digitally embedded youth. This study reconstructs da’wah communication strategies to re-engage Generation Z by aligning communicative practices with their digitally shaped spirituality, authority evaluation, and participatory expectations. Using a qualitative design, data were collected from 27 Muslim university students in urban Indonesia through semi-structured interviews, digital observation, and documentation of online da’wah content over three months. The data were analyzed using thematic coding through iterative reduction, categorization, and verification. Findings show that participants maintained commitment to Islamic values but expressed spirituality in individualized, selective, and digitally mediated ways. Religious authority was evaluated primarily through authenticity, transparency, and responsiveness rather than institutional status. Dialogical, short-form, and visually engaging content was most effective in sustaining trust and attention. These results indicate that da’wah communication must shift toward participatory, authenticity-centered, and digitally adaptive models. This reconstruction offers a theoretical and practical framework for engaging Generation Z meaningfully in contemporary digital religious environments today.
PERSONAL BRANDING OF ISLAMIC PREACHERS IN DIGITAL DA'WAH: IMAGE, INTENTION, AND ADAB Abdul Zuhri Pauzi; Abdul Hamid; Badrah Uyuni
QAULAN: Journal of Islamic Communication Vol. 7 No. 1 (2026): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v7i1.13828

Abstract

The development of digital media has transformed the way Islamic preachers preach, build relationships with audiences, and establish religious authority in the digital public sphere. This situation has prompted some religious preachers to develop personal branding as a communication strategy for preaching on social media, while also sparking debate about the relationship between image, intention, and the manners of preachers from an Islamic perspective. This study aims to analyze the transformation of the role of Islamic preachers through personal branding, using the preachers' images, intentions, and manners as an analytical framework. The study used a descriptive qualitative approach, with data collection methods including observation, in-depth interviews, and documentation of digital preaching activities. Data were analyzed using the Miles and Huberman model, focusing on data reduction, data presentation, and drawing conclusions. The results show that personal branding plays a significant role in shaping preachers' image and the audience's trust in digital preaching. However, personal branding can also shift the orientation of preaching towards popularity if not accompanied by sincere intentions. This study found that the balance between image, intention, and manners of preachers is an important factor in maintaining the integrity and quality of Islamic preaching in the digital space.
Co-Authors Abdul Zuhri Pauzi Badrah Uyuni Deni Rahman