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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Alamtara: Jurnal Komunikasi dan Penyiaran Islam QAULAN: Journal of Islamic Communication
Abdul Hamid
Universitas Islam As Syafiiyah
Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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I am Spiritual but Not Religious: Reconstructing Da’wah Communication to Re-Engage Generation Z in the Contemporary Digital Era Abdul Hamid; Deni Rahman
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/hnrafj41

Abstract

In the contemporary digital era, many Generation Z Muslims identify as “spiritual but not religious,” affirming faith while distancing themselves from rigid institutional authority. Meanwhile, Islamic da’wah communication often remains hierarchical and one-directional, creating a gap between institutional messaging and digitally embedded youth. This study reconstructs da’wah communication strategies to re-engage Generation Z by aligning communicative practices with their digitally shaped spirituality, authority evaluation, and participatory expectations. Using a qualitative design, data were collected from 27 Muslim university students in urban Indonesia through semi-structured interviews, digital observation, and documentation of online da’wah content over three months. The data were analyzed using thematic coding through iterative reduction, categorization, and verification. Findings show that participants maintained commitment to Islamic values but expressed spirituality in individualized, selective, and digitally mediated ways. Religious authority was evaluated primarily through authenticity, transparency, and responsiveness rather than institutional status. Dialogical, short-form, and visually engaging content was most effective in sustaining trust and attention. These results indicate that da’wah communication must shift toward participatory, authenticity-centered, and digitally adaptive models. This reconstruction offers a theoretical and practical framework for engaging Generation Z meaningfully in contemporary digital religious environments today.
PERSONAL BRANDING OF ISLAMIC PREACHERS IN DIGITAL DA'WAH: IMAGE, INTENTION, AND ADAB Abdul Zuhri Pauzi; Abdul Hamid; Badrah Uyuni
QAULAN: Journal of Islamic Communication Vol. 7 No. 1 (2026): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v7i1.13828

Abstract

The development of digital media has transformed the way Islamic preachers preach, build relationships with audiences, and establish religious authority in the digital public sphere. This situation has prompted some religious preachers to develop personal branding as a communication strategy for preaching on social media, while also sparking debate about the relationship between image, intention, and the manners of preachers from an Islamic perspective. This study aims to analyze the transformation of the role of Islamic preachers through personal branding, using the preachers' images, intentions, and manners as an analytical framework. The study used a descriptive qualitative approach, with data collection methods including observation, in-depth interviews, and documentation of digital preaching activities. Data were analyzed using the Miles and Huberman model, focusing on data reduction, data presentation, and drawing conclusions. The results show that personal branding plays a significant role in shaping preachers' image and the audience's trust in digital preaching. However, personal branding can also shift the orientation of preaching towards popularity if not accompanied by sincere intentions. This study found that the balance between image, intention, and manners of preachers is an important factor in maintaining the integrity and quality of Islamic preaching in the digital space.
Metode Dakwah Masjid Darussalam Kota Wisata dalam Memberdayakan Masyarakat Sekitar Abdul Hamid; Rahmat Hidayat; Ali An Sun Geun
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4933

Abstract

This study aims to analyze the da'wah methods implemented by Darussalam Mosque Kota Wisata in empowering the surrounding community. This research is motivated by the important role of mosques not only as places of worship but also as centers of social development, education, and community empowerment in modern urban society. This study employed a qualitative approach using field research methods. Data were collected through observation, interviews, and documentation involving mosque administrators, Islamic preachers, social activity coordinators, and surrounding community members. The findings reveal that Darussalam Mosque Kota Wisata applies bil lisan da'wah through religious studies and spiritual guidance, bil hal da'wah through social and charitable activities, as well as educational development programs for young generations through Qur’anic learning and youth mosque activities. These da'wah methods have succeeded in increasing community participation, strengthening social relationships, and fostering social awareness among the surrounding community. This study contributes to the development of Islamic communication and broadcasting studies, particularly regarding community empowerment-based da'wah in modern mosque environments.
Co-Authors Abdul Zuhri Pauzi Ali An Sun Geun Badrah Uyuni Deni Rahman Rahmat Hidayat