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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Iin Indrawati Budi Utami
Ibn Khaldun University, Bogor
Religion Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Deconstruction of Visual Aesthetics and Ideological Myths of Digital Preaching on the Instagram Account @hanan_attaki Iin Indrawati Budi Utami; Dewi Anggrayni
Mimbar Kampus: Jurnal Pendidikan dan Agama Islam Vol. 25 No. 1 (2026): Mimbar Kampus: Jurnal Pendidikan dan Agama Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/mk.v25i1.11638

Abstract

This study examines the evolution of religious messaging in the digital realm, driven by the need to understand the impact of visualization on young audiences' perceptions of faith amidst increasingly crowded social networks. The research aims to dissect the formation of meaning in online da'wah activities by examining the complex blend of visual elements and storylines on the Instagram account @hanan_attaki from 2021 to 2025. The primary focus is on examining how religious intermediaries transform conventional teachings into emotionally charged personal experiences, presented specifically for Gen Z. Using a descriptive qualitative approach through virtual ethnography and Roland Barthes's semiotic analysis, this study meticulously breaks down digital codes down to the levels of denotation, connotation, and myth. This methodology allows for an in-depth exploration of how digital content creators manipulate symbols to align with contemporary sensibilities. The study reveals that the use of cinematic backdrops, soothing color gradations, and intimate appearances successfully constructs a significant new ideological myth: "Islam as Aesthetic Healing ." This semiotic transformation integrates religious rituals into the framework of modern life, effectively bridging the gap between noble values ​​and the fast-paced nature of digital culture. The study's conclusion emphasizes that while visual appeal is a key gateway for maintaining spiritual messages' relevance in the digital age, there is a real threat of watering down the essence of rich religious teachings into mere lifestyle symbols. This study offers a needed critical perspective on how faith is conveyed, emphasizing that efforts to achieve digital interaction and visual appeal should not override the depth of theological substance. Ultimately, this research suggests that transforming religious symbols into merchandise on Instagram creates a paradoxical situation: faith becomes more accessible but risks being diluted when consumed.
Strengthening Spirituality Through Tazkiyatun Nafs in Islamic Broadcasting Communication: A Case Study of a Virtual Da’wah Program Iin Indrawati Budi Utami; Indra Martian Permana; Nirwan Syafrin
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2026): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v6i1.1051

Abstract

This study arises from the observation that digital da’wah communication remains predominantly oriented toward information dissemination and has not been fully effective in fostering spirituality, encouraging self-transformation, and strengthening audiences' faith in the digital era. This study aims to analyze the internalization of Tazkiyatun Nafs, the communication strategies implemented, and the spiritual impacts of a virtual da’wah program on the behavioral changes of active participants. The study employed a qualitative approach using a single case study method involving six informants, speakers, and hosts through in-depth interviews, participant observation, documentation, and data analysis following the Miles and Huberman model with source and technique triangulation. The findings indicate that the virtual da’wah program based on Tazkiyatun Nafs functions not only as a medium for disseminating knowledge but also as a form of Islamic psychological therapy and self-transformation. Structured riyadhah practices helped participants connect intellectual religious understanding with profound spiritual experiences. Participants experienced increased self-awareness, emotional control, discipline in worship, and positive behavioral changes. Communicative interactions among speakers, hosts, and audiences created a continuous process of value internalization. The findings produced a transformative communication model based on tasawuf that integrates cognitive, emotional, and psycho-spiritual aspects within digital da’wah, strengthening participants’ faith and reducing the spiritual emptiness experienced by modern society. In conclusion, Tazkiyatun Nafs in digital da’wah effectively strengthens spirituality, encourages self-transformation, and develops more transformative and sustainable Islamic communication. This study contributes to the development of a tasawuf-based digital da’wah communication model to strengthen spirituality and support society's psychosocial transformation in the modern era.  
Co-Authors Dewi Anggrayni Indra Martian Permana Nirwan Syafrin