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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Barce Andries Feriano Wariki
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi, Manado, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Penerapan Business Model Canvas pada UMKM Tahu Tempe Mandiri Jaya di Kelurahan Girian Bawah Kecamatan Girian Kota Bitung Haurani Kammila; Barce Andries Feriano Wariki; Melsje Yellie Memah
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 2 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i2.68166

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the community's economy, especially in the food industry sector. One of the growing businesses is the Mandiri Jaya tofu and tempe industry located in Girian Bawah Village, Girian District, Bitung City. This study aims to identify the business model of the industry using the Business Model Canvas (BMC) approach. The research method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The analysis is based on nine BMC elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The results show that the main customer segments include housewives, market traders, food stalls, and fried food vendors. The main value proposition offered is fresh, high-quality tofu and tempe products with larger sizes and affordable prices. Distribution channels are carried out through direct sales, traditional markets, and regular distributors. Customer relationships are maintained through personal communication and good service. The application of the Business Model Canvas helps business owners understand their business structure and identify opportunities for business development to remain competitive in the market.
Analisis Keuntungan Usaha Pengolahan Nira Aren di Kelurahan Lowu Satu Kecamatan Ratahan Kabupaten Minahasa Tenggara Yuristi Monika Rolos; Sherly Gladys Jocom; Barce Andries Feriano Wariki
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 2 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i2.68167

Abstract

This study aims to analyze and compare the profitability of palm sugar and cap tikus businesses so that farmers can determine which type of business is more profitable and sustainable. This study was conducted in May-July 2025 using a quantitative descriptive method with primary and secondary data. The research sample consisted of 4 palm sugar respondents selected purposively from 24 active farmers, and 4 cap tikus respondents. The analysis was carried out by calculating production costs, revenues, and profits based on the same volume of palm sap raw material, namely 152.5 liters. The results showed that the production cost per liter in the palm sugar business was Rp. 349.37 with revenues of Rp. 3,569.21, resulting in a profit of Rp. 3,219.84. Meanwhile, the cap tikus business had a production cost of Rp. 364.16 per liter with revenues of Rp. 3,480 and a profit of Rp. 3,115.84. The difference in profit between the two businesses was relatively small, namely Rp. 104 per liter. This study concluded that both palm sap processing businesses were equally profitable for farmers with a slight difference in profits. This information is expected to help farmers in making business decisions based on economic considerations and also provide input for local governments in formulating policies for developing businesses based on palm sap commodities.
Co-Authors Haurani Kammila Melsje Yellie Memah Sherly Gladys Jocom Yuristi Monika Rolos