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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Pengabdian Kompetitif
Femitri Eka Putri
Institut Az Zuhra
Decision Sciences, Operations Research & Management Social Sciences Other

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PENINGKATAN MANAJEMEN SDM DAN PEMASARAN PRODUK UMKM KE ARAH DIGITALISASI DI DESA PONGKAI KOTO KAMPAR Syurti Primadayani; Fauzan Azmi; Novit Hidayat; Dika Irawan; Nurhayati Nurhayati; Femitri Eka Putri
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2847

Abstract

This community service program aims to improve human resource management (HRM) capabilities and product marketing of Micro, Small, and Medium Enterprises (MSMEs) towards digitalization in Desa Pongkai Koto Kampar. The main problems faced by MSME actors in the village include limited understanding of HR management, lack of utilization of digital technology, and product marketing that is still carried out conventionally. The implementation methods of the program were conducted through socialization, training, mentoring, and evaluation for MSME actors. The materials provided included effective HR management, digital marketing strategies, the use of social media, and the utilization of marketplaces as promotional and product sales media. The results of the program showed an increase in the knowledge and skills of MSME actors in managing their businesses more professionally and adaptively to technological developments. In addition, MSME actors began utilizing digital platforms to expand their product marketing reach, thereby increasing business competitiveness. Therefore, this program is expected to encourage sustainable digital transformation of MSMEs in Desa Pongkai Koto Kampar and support the improvement of the village community’s economy
PENGARUH STRUKTUR MODAL, PEMEGANG SAHAM DEWAN DIREKSI, DAN PEMEGANG SAHAM KELUARGA TERHADAP KINERJA KEUANGAN Syurti Primadayani; Femitri Eka Putri
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2940

Abstract

The objective of this research is to analyze the effect of capital structure, board, and family shareholder on financial performance on the all of companies listed in Indonesia Stoct Exchange (BEI). The type of data is secondary data from the financial statements for 2013 to 2015. The sample of this research is 366 companies listed in indonesia stock exchange. The result showed that capital structure, board shreholders, family shareholder, profitabily, and leverage has a positive and significant effect on financial performance. Capital structure has a negatif and unsignificant effect on financial performance. Board shareholders has a negative and unsignificant effect on financial performance. Family shareholder has a positive and unsignificant effect on financial performance. Control variable: profitability has a positive and significant effect on financial performance, and leverage has a positive and unsignificant effect on financial performance
Co-Authors Dika Irawan Fauzan Azmi Novit Hidayat Nurhayati Nurhayati Syurti Primadayani Syurti Primadayani