Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
Rifelly Dewi Astuti
Universitas Indonesia, Jakarta, 10430, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Social Capital, Subjective Norm, Product Knowledge, Environmental Concern, and Perceived Behavioral Control on Purchase Intensity of Recycled Products in MSMEs Doli Muhammad Jafar Dalimunthe; Tengku Ezni Balqiah; Heri Pratikto; Rifelly Dewi Astuti; Arif Qaedi Hutagalung
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 2 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i2.25206

Abstract

This study aims to examine the effect of social capital, subjective norms, product knowledge, environmental concern, and perceived behavioral control on purchase intensity of recycled products in MSMEs in Indonesia. A total of 530 respondents were selected from North Sumatra, West Java, and East Java using purposive sampling. The data were analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM). The results show that environmental concern, perceived behavioral control, and subjective norms have a significant effect on purchase intensity. Furthermore, subjective norms mediate the relationship between social capital and perceived behavioral control on purchase intensity. This study provides insights into consumer behavior toward environmentally friendly products and supports the development of sustainable MSMEs.
Social Capital, Subjective Norm, Product Knowledge, Environmental Concern, and Perceived Behavioral Control on Purchase Intensity of Recycled Products in MSMEs Doli Muhammad Jafar Dalimunthe; Tengku Ezni Balqiah; Heri Pratikto; Rifelly Dewi Astuti; Arif Qaedi Hutagalung
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 2 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i2.25206

Abstract

This study aims to examine the effect of social capital, subjective norms, product knowledge, environmental concern, and perceived behavioral control on purchase intensity of recycled products in MSMEs in Indonesia. A total of 530 respondents were selected from North Sumatra, West Java, and East Java using purposive sampling. The data were analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM). The results show that environmental concern, perceived behavioral control, and subjective norms have a significant effect on purchase intensity. Furthermore, subjective norms mediate the relationship between social capital and perceived behavioral control on purchase intensity. This study provides insights into consumer behavior toward environmentally friendly products and supports the development of sustainable MSMEs.
Co-Authors Arif Qaedi Hutagalung Doli Muhammad Jafar Dalimunthe Heri Pratikto Tengku Ezni Balqiah