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Digital Communication Strategy in Organizational Operations: Communication Transformation in The Digital Age La Jaali
MSJ : Majority Science Journal Vol. 4 No. 2 (2026): MSJ - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v4i2.614

Abstract

Digital transformation has fundamentally reshaped communication strategies within organizational operations. This literature review examines how organizations adapt their communication frameworks to meet the demands of the digital era. The study synthesizes recent empirical and theoretical research (2023–2026) to identify key models, barriers, and strategic opportunities in digital organizational communication. Using a systematic literature review methodology, 20 peer-reviewed journals were analyzed covering dimensions of internal and external communication, leadership communication, digital tool adoption, and organizational culture. Findings reveal that effective digital communication strategies enhance employee performance, leadership quality, and organizational agility. However, organizations face challenges including information overload, resistance to change, and cultural misalignment. The study contributes a conceptual matrix framework for developing digital internal communication strategies tailored to organizational contexts. Implications for practitioners and policymakers are discussed.
The Dynamics of Digital Communication in Organizational Ecosystems: A Multilevel Model of Digital Communication Capabilities, Cross-Functional Knowledge Sharing, Organizational Learning, and Strategic Decision-Making in Relation to Organizational Adaptability La Jaali
Journal of Dialogos Vol. 3 No. 3 (2026): Journal of Dialogos - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7q9gkb31

Abstract

In the current era of pervasive digitalization, organizations increasingly depend on digital communication technologies to coordinate distributed knowledge and accelerate strategic response within complex organizational ecosystems. Although digital transformation has attracted extensive scholarly attention, most studies examine digital communication capability, knowledge sharing, organizational learning, and strategic decision-making as separate constructs, leaving their combined, cross-level influence on organizational adaptability under-theorized. This article develops a multilevel conceptual model linking digital communication capability at the individual and team level, cross-functional knowledge sharing at the group level, organizational learning at the organizational level, and strategic decision-making at the managerial level, culminating in organizational adaptability as the ecosystem-level outcome. Using a systematic literature review of peer-reviewed journal articles published between 2021 and 2026 and indexed in reputable databases, this study maps theoretical linkages among the constructs and identifies mechanisms through which digital communication capability cascades upward to shape adaptive capacity. The novelty lies in integrating communication theory, dynamic capability theory, and organizational learning theory into a single multilevel ecosystem framework rather than treating digital transformation as a purely technological phenomenon. Findings show that digital communication capability functions as a foundational micro-level enabler that, combined with structured cross-functional knowledge sharing and continuous organizational learning, strengthens the quality and speed of strategic decision-making and thereby enhances organizational adaptability.