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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) STREAMING Business Journal
Donant Alananto Iskandar
Kalbis University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERANCANGAN PUREPLAY CUSTOMER JOURNEY DOKTER KANDUNGAN DALAM MENINGKATKAN VAKSINASI INFLUENZA IBU HAMIL (STUDI KASUS PT KSF) Federal Marcos; Donant Alananto Iskandar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to design a pureplay customer journey to improve influenza vaccination uptake among pregnant women by optimizing digital interactions with obstetricians. A descriptive qualitative approach was used, employing in-depth interviews, non-participant observations, and document analysis of digital communication activities. Data were analyzed through transcription, thematic coding, gap analysis, and customer journey mapping based on the RACE Framework (Reach, Act, Convert, and Engage). The findings indicate that the current digital journey is fragmented, lacks personalization, and is insufficient in supporting obstetricians’ clinical decision-making. This study proposes a more structured pureplay customer journey that emphasizes segmentation, content relevance, decision support, and continuous engagement. The proposed model is expected to enhance market adoption of influenza vaccination for pregnant women.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening Muhammad Alif Febrinka Eldra; Donant Alananto Iskandar
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4533

Abstract

The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara Suci Mey Setia Wati; Donant Alananto Iskandar
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i2.4534

Abstract

This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
Pengaruh Social Media Marketing, dan Kualitas Produk Terhadap Minat Pembelian di Riders and Rules Andriana Pratama; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/resbnd25

Abstract

This research aims to examine and demonstrate the influence of Social media marketing and Product Quality on consumers’ Purchase intention toward Riders and Rules products. The study involves three main variables, namely Social media marketing as the first independent variable, Product Quality as the second independent variable, and Purchase intention as the dependent variable. A quantitative research method was employed to obtain measurable and objective results regarding the relationships among these variables. The sample consisted of 125 respondents who had previously viewed content posted on the Riders and Rules Instagram account. Respondents were selected using a purposive sampling technique, which is a type of non-probability sampling method, ensuring that participants met specific criteria relevant to the research objectives. Data collected from the respondents were analyzed using SPSS version 20. The findings indicate that Social media marketing has a significant positive influence on Purchase intention. Furthermore, Product Quality also has a significant positive influence on Purchase intention. These results suggest that effective social media marketing strategies and high product quality can enhance consumers’ intention to purchase Riders and Rules products.
Co-Authors Andriana Pratama Federal Marcos Muhammad Alif Febrinka Eldra Suci Mey Setia Wati