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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Dara Salsabila Rianti
Kalbis University
Economics, Econometrics & Finance Social Sciences

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FOOD SOVEREIGNTY SORGUM: SINTESIS STRATEGI GREEN DIGITAL BRANDING DAN AKSELERASI EKOSISTEM PANGAN LOKAL MASA DEPAN Dara Salsabila Rianti; Faizah Syahsiah Shofhah; Vina Meliana; Alyssa Nailu Farha; Makayla Prameswari Salsabila
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The transformation of the global food system faces the pressures of climate change, supply chain disruptions, and a dependency on imported food; these factors reinforce the urgency of food sovereignty based on adaptive local commodities. Sorghum possesses strategic potential as a future food source due to its resilience in marginal lands, water-use efficiency, and compatibility with sustainable bioeconomic systems. However, studies on sorghum development, the value-added potential of local food, and the digital transformation of agrifood remain fragmented, thus failing to form an integrative sustainability-based framework. This research aims to synthesize the strategic potential of sorghum as a commodity to strengthen food sovereignty, examine the role of Green Digital Branding in increasing the added value and competitiveness of sorghum products, and formulate an acceleration model for a sorghum-based local food ecosystem that is digitally integrated, sustainable, and collaborative. The study employs the Systematic Literature Review (SLR) method through the analysis of national and internationally indexed literature, utilizing inclusion-exclusion selection, study quality assessment, data extraction, and thematic synthesis. The analysis focuses on the agronomic-economic potential of sorghum, green branding of sorghum products, the digital agrifood ecosystem, and food sovereignty based on alternative food sources. The synthesis results indicate that sorghum's potential can be optimized by strengthening its economic value and production sustainability based on agroecological characteristics. The integration of Green Digital Branding enhances the competitiveness of sorghum products through sustainability narratives, digital supply chain transparency, and the strengthening of ecological identity. The acceleration model for a sorghum-based food ecosystem requires green financing, the digitalization of production, distribution, and consumption value chains, as well as multi-stakeholder collaboration to bolster a resilient local food system oriented toward long-term food sovereignty.
TRANSFORMASI FILOSOFI NITENI, NIROKKE, NAMBAHI DALAM MENDESAIN INOVASI PEMBELAJARAN INTERAKTIF GENERASI ALFA Charissa Muthia Wibowo; Jesy Marwana; Ignatius Ario Sumbogo; Aulia Sandra Maudina; Naysila Eka Julianti; Dara Salsabila Rianti
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The development of the digital era in the world of education demands a learning ecosystem that is not only interactive and cutting-edge, but also remains rooted in local wisdom. The main problem in this research is the challenge of 21st-century education where digital technology penetration often does not correlate with the depth of cognitive processes and local values, necessitating a strong methodological framework to bridge technological sophistication with learning effectiveness. This research aims to design interactive learning innovations for Alpha Generation, who are known to be active and tech-savvy, by transforming Javanese philosophy from Ki Hadjar Dewantara's thoughts, namely Niteni, Nirokke, and Nambahi, into modern learning that aligns with the current "nature of the times" (kodrat zaman). The research method used is Systematic Literature Review (SLR) by deeply examining relevant literature from national and international databases and other journal articles discussing Ki Hadjar Dewantara's thoughts, the Kurikulum Merdeka, and deep learning approaches at the elementary school level. The review results show that the transformation of Niteni is realized through critical observation features, Nirokke through procedural imitation in interactive simulations, and Nambahi as a space for digital creative modification. This integration is proven to create meaningful learning experiences that are in harmony with the "nature of the times" of Generation Alpha without losing cultural roots. This research emphasizes the importance of a learning flow that provides space for independent exploration alongside technical instruction.
The Influence of Storytelling Strategies, Customer Engagement, and Visual Content on Food Agritourism Sustainability: A Study of Wondis Chocolate, Kulon Progo Dara Salsabila Rianti; Hermawan; Anjar Dwi Astono
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Sustainable tourism has become a strategic approach addressing complex ecological, social, and economic challenges in the post-pandemic era. Food agritourism is recognized as a strategic vehicle for creating sustainable value creation aligned with Sustainable Development Goals (SDGs). This study aims to analyze the influence of storytelling strategies, customer engagement, and visual content on food agritourism sustainability at Wondis Chocolate, Kulon Progo. The research employed a quantitative approach with explanatory design involving 100 tourist respondents selected through purposive sampling. Data were collected using Likert scale questionnaires and analyzed through multiple linear regression. Results indicate that storytelling strategies, customer engagement, and visual content have positive and significant effects on food agritourism sustainability, both partially and simultaneously. Visual content demonstrates the strongest influence, followed by customer engagement and storytelling. This research contributes theoretically to destination marketing theory development and provides practical recommendations for optimizing sustainable agritourism marketing strategies.
The Influence of Government Support, Digital Literacy, and Market Orientation on Agrotourism Sustainability in the Menoreh Mountains Hermawan; Dara Salsabila Rianti; Anjar Dwi Astono
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze the influence of government support, digital literacy, and market orientation on agrotourism sustainability in the Menoreh Mountains. A quantitative approach with explanatory design was employed, involving 100 respondents consisting of agrotourism managers and operators. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression. The results reveal that government support has a significant positive impact on agrotourism sustainability through policies, infrastructure provision, and destination promotion. Digital literacy significantly enhances competitiveness via social media utilization, tourism applications, and online information management. Market orientation also shows significant effects by driving product adaptation, service adjustments, and targeted promotional strategies. Simultaneously, the three independent variables contribute significantly to agrotourism sustainability in the Menoreh Mountains. These findings indicate that synergy among policy support, digital capabilities, and adaptive marketing strategies is the key to strengthening competitiveness and ensuring long-term community-based agrotourism sustainability.
Co-Authors Alyssa Nailu Farha Anjar Dwi Astono Aulia Sandra Maudina Charissa Muthia Wibowo Faizah Syahsiah Shofhah Hermawan Ignatius Ario Sumbogo Jesy Marwana Makayla Prameswari Salsabila Naysila Eka Julianti Vina Meliana