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All Journal Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ekonomi dan Bisnis Journal of Organizational Analysis and Performance
Veronika Joan Jasmine
Universitas Pamulang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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EDUKASI RESILIENSI DIRI DAN MANAJEMEN STRES: MENYIAPKAN MENTAL CALON TENAGA KERJA VOKASI DI SMK YPWKS CILEGON Cokorda Agung Wibowo; Veronika Joan Jasmine
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 6 No. 2 (2026): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v6i2.239

Abstract

Massive industrialization in the Cilegon region demands vocational high school (SMK) graduates who are not only mechanically proficient but also psychologically resilient. Transition shock is a prevalent phenomenon among vocational graduates due to the structural disparity between high job demands in the heavy industry sector and low personal resources. This Community Service (PkM) program aims to enhance work readiness by strengthening self-resilience and stress management among 12th-grade students at SMK YPWKS Cilegon prior to entering the Industrial Work Practice phase and professional recruitment. The intervention utilized a Blended Method approach, integrating Interactive Lectures as cognitive transmission agents and role-play-based Focus Group Discussions (FGD) as affective incubation agents. Effectiveness was evaluated through a quantitative pre-test and post-test design involving 40 participants from technical and administrative vocational programs. Empirical data analysis revealed significant improvements: cognitive understanding of stress literacy surged from an average score of 59.5 to 74.3; practical coping mechanism skills increased from 46.2% to 86.3%; and psychological well-being escalated from 91.00 to 107.63. This approach effectively reduced destructive anxiety and transformed mental vulnerability into adaptive resilience. The urgency of resilience is universal, relevant for both field workers and administrative staff. It is recommended that this psychoeducational module be integrated into the vocational counseling curriculum as an upstream Talent Pipeline Management instrument.
Dampak Program Kesejahteraan Guru terhadap Motivasi dan Kinerja di SMA Negeri 29 Kabupaten Tangerang Bela; Meili Bugis; Veronika Joan Jasmine
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.2024

Abstract

Pendidikan merupakan pilar utama pembangunan bangsa dengan guru sebagai ujung tombak prosesnya. Penelitian ini bertujuan untuk menganalisis dampak program kesejahteraan guru terhadap motivasi kerja dan kinerja guru di SMA Negeri 29 Kabupaten Tangerang. Menggunakan metode kuantitatif deskriptif, data dikumpulkan melalui penyebaran kuesioner berskala Likert kepada sampel jenuh sebanyak 130 guru di sekolah tersebut. Analisis data statistik dilakukan dengan bantuan perangkat lunak SPSS versi 26, mencakup uji asumsi klasik, uji validitas, uji reliabilitas, dan uji hipotesis (uji t). Hasil penelitian menunjukkan bahwa secara parsial, program kesejahteraan guru berpengaruh positif dan signifikan terhadap motivasi kerja guru. Program kesejahteraan guru juga terbukti berpengaruh positif dan signifikan secara langsung terhadap kinerja pengajaran guru. Selain itu, motivasi kerja ditemukan memiliki pengaruh positif dan signifikan dalam meningkatkan kinerja pengajaran guru di sekolah. Pemenuhan aspek finansial, psikologis, penghargaan, dan pengembangan karier menjadi faktor kunci dalam mendorong efektivitas komitmen serta kualitas instruksional guru.
Transforming the Four Pillars of Holistic Marketing in the Social Media Ecosystem: Systematic Literature Review 2020-2026 Amalia Fatia; Tiara Asti Meida; Silvi Yuniar; Veronika Joan Jasmine
Journal of Organizational Performance and Analysis Vol. 2 No. 2 (2026): Journal of Organizational Analysis and Performance
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/optimanus.v2i2.400

Abstract

The development of social media as a business ecosystem has driven a paradigm shift in marketing from a partial approach to an integrated holistic approach. The concept of holistic marketing introduced by Kotler and Keller, with its four pillars including relationship, internal, integrated, and societal marketing, offers a relevant framework for understanding this transformation. However, there is no systematic synthesis that links the framework to social media marketing practices, especially in the context of developing countries such as Indonesia. This study aims to map the development of research on the application of holistic marketing through social media in the period 2020-2026 using the Systematic Literature Review (SLR) method with the PRISMA protocol. Of the 60 articles identified through Google Scholar, Garuda, and OpenAlex, as many as 20 articles met the inclusion criteria for thematic analysis. The results of the synthesis identified four main themes the dominance of relationship marketing that transformed into community-driven engagement; the transition of integrated marketing from traditional IMC to data-based omnichannel; (3) the shift of societal marketing from CSR as an add-on to a core strategy; and internal marketing as the least underrepresented pillar, creating asymmetry in the implementation of holistic marketing. The conceptual contribution of this article is the first synthesis to connect Kotler's four-pillar framework to the social media ecosystem, while providing a future research roadmap for the development of holistic marketing in the digital age.
Co-Authors Amalia Fatia Bela Cokorda Agung Wibowo Meili Bugis Silvi Yuniar Tiara Asti Meida