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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Ni Putu Pindia Maharani
Universitas Mahendradatta
Economics, Econometrics & Finance

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Relationship Marketing Strategies in Building Long-Term Partnerships Between Contractor And Clients in the Property Sector Ni Putu Pindia Maharani; Anak Agung Elik Astari; Ni Wayan Ari Sudiartini
Jurnal Penelitian Ekonomi dan Akuntansia (JPENSI) Vol. 10 No. 3 (2025): Jurnal Penelitian Ekonomi dan Akuntansia (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

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Abstract

This study aims to analyze the influence of five dimensions of relationship marketing—communication, trust, commitment, empathy, and long-term orientation—on long-term partnerships between contractor companies and clients in the property sector, particularly in Tabanan, Bali. A quantitative method was applied using purposive sampling with 100 respondents. Data were analyzed using multiple linear regression with SPSS.
Co-Authors Astari, Anak Agung ELik Sudiartini, Ni Wayan Ari