Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Kewirausahaan
Takwa Bancin
Unknown Affiliation
Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisa Sistem Manajemen Informasi Sebagai Bentuk Wirausaha Informasi di Medan Bisnis Daily fahmi aziz syafii; Ika Sahriyani; Mutia Hafiz; Takwa Bancin; Aulia Azzahra
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 14 No 1 (2026): in Press
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v14i1.2254

Abstract

This research is motivated by the increasing role of information as a strategic commodity in the digital era with high economic value, particularly in the practice of information entrepreneurship (infopreneurship) in mass media. This study aims to analyze the information management system implemented by Medan Bisnis Daily as a form of information entrepreneurship, including aspects of content management, marketing strategies, and intellectual property rights protection. The method used is a descriptive qualitative approach through direct observation, semi-structured interviews, and documentation. Data were analyzed inductively through the stages of reduction, presentation, and drawing conclusions. The results show that Medan Bisnis Daily has implemented infopreneurship practices professionally through structured information management, the implementation of the 4P marketing mix strategy, and the use of digital platforms for information distribution. In addition, an advertising-based business model is the main source of revenue, while the copyright system and author compensation are applied flexibly according to the author's status. This study concludes that effective and adaptive information management can support the sustainability of media businesses while providing economic and social contributions in the era of digital transformation
Co-Authors Aulia Azzahra fahmi aziz syafii Ika Sahriyani Mutia Hafiz