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p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal in Teaching and Education Area
Kayode Sunday John Dada
Federal University of Education, Kaduna State, Nigeria
Religion Education Languange, Linguistic, Communication & Media Mathematics Other

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Exploring the Uses and gratifications of Youtube, Instagram, and Tiktok among Undergraduate Students of Abubakar Tafawa Balewa University, Bauchi Kayode Sunday John Dada; Yunana Gladys MUSA
Journal in Teaching and Education Area Vol. 3 No. 2 (2026): JITERA - Journal in Teaching and Education Area
Publisher : Yayasan Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69673/sx8wfy09

Abstract

This quantitative study explores the uses and gratifications of YouTube, Instagram, and TikTok among 387 undergraduate students at Abubakar Tafawa Balewa University (ATBU). Using a survey design with a 5-point Likert scale questionnaire, data were analyzed with descriptive statistics. Findings indicate YouTube is preferred for educational purposes (M = 4.13, SD = 0.92), followed by Instagram (M = 2.90, SD = 1.10) and TikTok (M = 2.68, SD = 1.15) for entertainment. YouTube has the highest academic benefit (M = 3.59, SD = 1.18) and lowest distraction (M = 2.09, SD = 0.97), while Instagram and TikTok are more distracting (M = 2.64, SD = 1.07; M = 2.63, SD = 1.11). YouTube is widely used for academic tasks (M = 3.74, SD = 1.04) and information access (M = 3.85, SD = 1.03), unlike Instagram (M = 2.71, SD = 1.12) and TikTok (M = 2.62, SD = 1.17). Missed deadlines are minimal across platforms (M = 2.09–2.33). YouTube’s primary motivation is learning (M = 3.95, SD = 1.00), while Instagram and TikTok excel in entertainment (M = 3.56, SD = 1.08; M = 3.66, SD = 1.13) and creativity (M = 3.54, SD = 1.09; M = 3.76, SD = 1.07). the study recommends the integratation YouTube into academic curricula.
Assessment on The Use of Youtube, Instagram and Tiktok Affect Study Habit and Academic Performance Among Undergraduates Students of Abubakar Tafawa Balewa University, Bauchi Kayode Sunday John Dada; Yunana Gladys MUSA
Journal in Teaching and Education Area Vol. 3 No. 1 (2026): JITERA - Journal in Teaching and Education Area
Publisher : Yayasan Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69673/2yzx0j81

Abstract

This study examined the use of YouTube, Instagram, and TikTok  affect study habit and academic performance among undergraduate students of Abubakar Tafawa Balewa University (ATBU), Bauchi. The study adopted the survey method using a structured questionnaire administered through Google Forms. A total of 387 responses were collected and analyzed using bar and pie charts to represent demographic data and patterns of usage. Findings revealed that while all three platforms are actively used, YouTube emerged as the most preferred, especially for educational and informational purposes. Instagram and TikTok were more associated with entertainment and social interaction. However, YouTube showed the most positive influence on academic performance, whereas Instagram and TikTok were more likely to cause distractions. The study concludes that students of ATBU, Bauchi utilized each platform to satisfy different needs ranging from learning and relaxation to self-expression and trend participation. The study recommends that students adopt more intentional use of social media, especially platforms like YouTube, to support academic goals, while being mindful of the distractions that may arise from overuse of entertainment-based platforms.
Co-Authors Yunana Gladys MUSA Yunana Gladys MUSA